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The ten most valuable trademarks in the world

Rank

Trademark

Business

Value

(millions of US dollars)

1

Microsoft

Microsoft Corporation

62039

2

General Electronics

General Electronics Company

55834

3

Coca-Cola

The Coca-Cola Company

41406

4

China Mobile

China Mobile (Hong Kong) Cable Company

39168

5

Marlboro

Atria Group

38510

6

Wal-Mart

Wal-Mart Inc.

37576

7

Google

Google

37445

8

IBM

IBM

36084

9

Huaqi

Huaqi Group

31028

10

Toyota

Toyota Motor Company

30210

11

McDonald’s

McDonald's Corporation

28985

12

Bank of America

Bank of America Corporation

28155

13

Home Depot

Home Depot Company

27312

14

Nokia

Nokia Corporation

26538

15

Intel

Intel Corporation

25156

16

Vodafone

Wodafone Group

24072

17

BMW

BMW AG

23820

18

Disney

The Walt Disney Company

22232

19

UPS

United Parcel Service

21829

20

Cisco

Cisco Systems

20922

21

HP

HP Company

19732

22

TIM

Italian Mobile Communications Company

19551

23

NTT Docomo

NTT Docomo Company

19518

24

Louis Vuitten

LVMH

19479

25

American Express

American Express Company

18780

26

Dell

Dell Corporation

18303

27

Gillette

>Proctor & Gamble Company

17832

28

Mercedes-Benz

Mercedes-Benz Car Company

17801

p>

29

Apple

Apple Computer Company

15976

30

Tesco

p>

Tesco PLC

15532

31

Telefonica Moviles

Telefonica SA

15188

32

Verizon Wireless

Verizon Communications Corporation

14908

33

Honda

Honda Motor Company

14394

34

Yahoo

Yahoo Inc.

14101

35

Oracle

Oracle Corporation

13913

36

HSBC

HSBC Holdings

13889

37

Ford

Ford Motor Company

13844

38

eBay

eBay Corporation

13191

39

Deutsche Bank

Deutsche Bank AG

13022

40

Banco Santader

Banco Santader Central

Hispano, S.A

12537

41

Chevrolet

General Motors Company

12458

42

Pfizer

Pfizer Pharmaceuticals Corporation

12372

43

Samsung

Samsung Electronics Co., Ltd.

12028

44

Porsche

Porsche Corporation

p>

12025

45

T-mobile

Deutsche Telekom

11870

46

Anheuser Busch

Anheuser Busch

11724

47

PepsiCo

PepsiCo Company

11484

48

Starbucks

Starbucks Company

11077

49

Nissan

Nissan Motor Corporation

10915

50

Carrefour

Carrefour SA

10803

51

Nike

Nike Inc.

10783

52

L'Oreal

L'Oreal Group

10692