Legal analysis: 1. Trademark auction. The auction of trademark rights is an important legal act, and the subject of trademark rights auction must fulfill the approval and registration procedures stipulated by law; When auctioning a registered trademark, the same or similar trademarks registered on the same or similar goods owned by the party subjected to execution must be auctioned together, and different categories of goods using the same registered trademark (each category of goods constitutes an independent trademark right). Auction can be divided according to the category of goods. 2. Selling trademarks through industry contacts. The buyer's understanding of the name and meaning of the trademark will affect the transaction price of the trademark. Therefore, in this trading channel, the bidder knows what kind of trademark the enterprise needs and sets the trading price in a targeted manner. 3. Trademark trading website for sale. The huge potential and considerable profits of the trademark transfer market have spawned a variety of trademark trading platforms. This is also a way that trademark holders are willing to choose now: trademark valuation and subsequent trademark transfer procedures can also be handled together on the trading platform without looking for trademark buyers themselves. However, choosing a trademark trading platform with a good reputation requires sellers to polish their eyes and investigate in many ways.

legal basis: article 123 of the civil code of the people's Republic of China enjoys intellectual property rights according to law. Intellectual property rights are the exclusive rights enjoyed by the obligee with respect to the following objects according to law: (1) works; (2) inventions, utility models and designs; (3) Trademarks; (4) Geographical indications; (5) Business secrets; (6) Layout design of integrated circuits; (7) New plant varieties; (8) Other objects prescribed by law.