[Zizheng Intellectual Property]: What is an internationally renowned brand? The word itself lacks certain standards. According to the literal meaning, it should be a brand that is produced, used, and sold in more than two countries and is well-known. .
According to the provisions of my country's Civil Law and Advertising Law, civil actions should follow the principle of good faith and must not deceive or mislead consumers. So if your brand does belong to an internationally renowned brand, such as Lenovo, Nike, HP, and Microsoft, then of course there is no problem. If it is just a new brand with little visibility, and the sales market is only in one country, then this approach has certain risks. However, since there is no clear standard for the definition of internationally renowned brands, there is some controversy over whether to understand them through the meaning of letters. Therefore, it is indeed difficult to say in a nutshell whether this situation will be illegal and punishable.
According to the Advertising Law
Article 4 Advertisements must not contain false content, and must not deceive or mislead consumers.
Article 38 Whoever violates the provisions of this Law by publishing false advertisements, deceiving and misleading consumers, and causing damage to the legitimate rights and interests of consumers who purchase goods or receive services, the advertiser shall bear civil liability in accordance with the law. ; Advertising operators and advertising publishers who know or should know that the advertisement is false but still design, produce, or publish it shall bear joint and several liability in accordance with the law.
If advertising operators or advertising publishers cannot provide the true name and address of the advertiser, they shall bear full civil liability.
If social groups or other organizations recommend goods or services to consumers in false advertisements, causing harm to the legitimate rights and interests of consumers, they shall bear joint and several liability in accordance with the law.