if the trademark application is not approved, you can't keep applying. If the trademark is rejected, the applicant can defend his rights through review and prosecution. First, apply to the Trademark Review and Adjudication Board for trademark re-examination. If you are still not satisfied with the result of the re-examination, you may bring a suit in a people's court within 3 days from the date of receiving the notice.

legal basis

article 3 of the trademark law of the people's Republic of China

the trademark office shall notify the applicant for trademark registration in writing of a trademark whose application is rejected and not announced. If the applicant for trademark registration is not satisfied, he may apply to the Trademark Review and Adjudication Board for reexamination within 15 days from the date of receiving the notice.

Article 34

Where an objection is raised to a trademark announced after preliminary examination and approval, the Trademark Office shall listen to the facts and reasons stated by the objector and the objector, and after investigation and verification, make a decision on whether to approve the registration within 12 months from the date of expiration of the announcement, and notify the objector and the objector in writing. There are special circumstances that need to be extended, which can be extended for six months with the approval of the administrative department for industry and commerce of the State Council.

if the trademark office decides not to register, and the objector refuses to accept it, it may apply to the Trademark Review and Adjudication Board for reexamination within 15 days from the date of receiving the notice. If the objector refuses to accept the decision of the Trademark Review and Adjudication Board, he may bring a suit in a people's court within 3 days from the date of receiving the notice.