"Xiaoliu Soup Bao" was founded in 1995. In 1998, Xi'an Xiaoliu Soup Bao Catering Co., Ltd. was registered and established. It has 16 chain stores and a distribution center in Xi'an, with branches all over Xianyang, Baoji, Shenzhen and other places. The main varieties are various soup dumplings, supplemented by Huang Gui porridge, various hot and cold dishes, steamed bowls and other eight categories with more than 100 varieties. In 2002, "Xiao Liu Tang Bao" was recognized as a "Famous Trademark of Shaanxi Province" by the Shaanxi Provincial Administration for Industry and Commerce.

Small buns can also become big brands. In 1989, when I was 17 years old, I followed the example of my five brothers in my family and came to Xi'an, the largest city in the northwest, from my hometown in Nanzheng County, Hanzhong. My uncle found me a job as a restaurant chef with a high school education.

I didn’t like working in the kitchen at all at first. I always felt that it was not a place for a man to express his ambition. However, in order to survive, I started by washing dishes and vegetables in the restaurant. I washed baskets of dishes and vegetables every day until my hands were swollen and I lost consciousness. In the dormitory at night, I have to wash clothes and clean shoes for the masters. Once, due to the chef's fault, a large area of ??raw materials was moldy. However, I was wronged by the chef and took the blame. As a result, I was deducted a month's salary. I had no way to vent my resentment at that time, so I ran to the top of the mountain in Lintong and shouted: "Why is God so unfair to me? Why do honest people have to be bullied?"

︱From apprentice to shop Chang︱

I have not been knocked down because my belief in survival is not just to make money. From now on, in addition to washing dishes and vegetables in the kitchen, I also learned cutting boards and carving by myself. I would help with carving and plating when I had the opportunity.

In 1991, Zhao Zhongxiang and Yang Lan went to a famous Hui soup dumpling shop in Xi'an to participate in an event. The shop hired many carving masters to carve various shapes, but everyone was not satisfied. A chef recommended me Come and try it. I used various raw materials to carve out a "rising sun" shape: a dense coconut grove on the coral beach, a red sun in the sky, and a ship sailing into the distance on the blue sea... which means that in the party Under the policy of strengthening the country and enriching the people, the hotel business is booming and going smoothly, winning unanimous praise from everyone.

After this incident, I was spotted by this famous soup dumpling restaurant in Shaanxi and invited to work in the kitchen. This is a snack bar privately owned by the Hui people. The place is not big, but it is full of guests. I thought: This small soup dumpling is suitable for all ages and can be accepted by people from the north and the south. This Shaanxi-style snack should be sold out of workshop-style shops and promoted throughout the country. After having this idea, I paid attention to everything in my work and mastered the traditional soup dumpling making method. After repeated attempts, I felt that the soup dumplings could have more variations, so I experimented with soup dumplings stuffed with seafood, chicken, shrimp, and duck meat. In order to make the soup dumplings more nutritious and delicious, I also tried to make the soup dumplings more nutritious and delicious. Chinese medicinal herbs are added to the broth to temper the greasy feeling.

With the support of my uncle, I inspected the location and opened a small experimental store in Hansenzhai in 1995. Unexpectedly, this small shop enabled me to make my first pot of gold.

With the idea of ????"eat, eat and see", people who came to the store were full of praise after eating, and the soup dumpling shop gradually became famous far and wide. With the popularity, I felt that I needed a resounding name for my soup dumpling shop - since I am the sixth child in my family, I decided to call it "Xiao Liu Soup Bun". On September 26, 1995, the signboard of "Xiaoliu Soup Dumplings" was hung on the Wenyi Road, the most prosperous area in Xi'an at that time. Since then, my entrepreneurial journey has begun.

︱Turn the soup dumpling shop into a specialty catering brand︱

Four years later, I not only paid off the funds that my uncle lent me to open the shop, but also turned the Wenyi Road shop into a new one. The first floor was changed into two floors to expand the business area. Over the past four years, I have been making steamed buns with my employees. When I was tired at night, I would fall asleep after working on the table. Sometimes I was so busy that I had no time to prepare employee meals, so I could only order the cheapest box lunches. Over time, my weight dropped to only 48 Kilogram, people laugh at me for really being a "little" six. However, the hardships of the past few years are not in vain. Almost everyone in Xi'an knows that the Xiaoliu soup dumplings on Wenyi Road are delicious and inexpensive. The TV station even invited me to teach everyone how to eat the soup dumplings.

Soup dumplings, also known as soup dumplings, were popularized by the Hui people. Beef and mutton are the main flavors, paired with sweet yellow osmanthus porridge. In the 1980s and 1990s, Xi'an was used to entertain foreign guests. and delicious snacks from national leaders. Everyone knows that soup dumplings contain soup, but due to improper eating methods, it is easy to burn your mouth. After participating in the TV program recording, I thought, how can I make eating soup dumplings easy to remember and smooth? So I thought about it and composed a soup dumpling "Eating Tips" for Xiaoliu soup dumplings: "Pinch gently, shake slowly, poke through the window, take the soup with a spoon, eat the dumplings first, and then drink the soup. It is elegant and elegant. Pomp and circumstance,” the mantra spread in stores and on radio and television media. "Soup dumpling culture" started from this formula.

I think, I am not just selling steamed buns, I am doing it as a career. The name "Xiaoliu Soup Buns" cannot be just the name of a soup dumpling shop, it has to become a A catering brand with Shaanxi characteristics.

After inspecting soup dumplings in Shanghai, Wuhan, Yangzhou, Tianjin and other places, and understanding the different tastes of people in the north and south, I launched my own brand of soup dumplings to meet the needs of customers of different ages. In 1997, in the first Chinese Famous Snacks Certification Event hosted by the China Cuisine Association, "Xiaoliu Soup Bags" was the only private enterprise recognized as a "Chinese Famous Snacks". Jiang Xi, the former president of the China Cuisine Association, held my hand and said: "You are so young, and you have made such a good product and won the title of 'Chinese Famous Snacks', which is your contribution to the catering industry." I was 25 years old that year. .

To make small buns into a big brand, we must treat customers with sincerity, be down-to-earth, and take one step at a time. Going off the literary road, I successively opened branches in Jiaotong University Shopping Mall, Chang'an South Road, Jiashijia Plaza and other places, and registered and established Xi'an Xiaoliu Soup Bun Catering Co., Ltd. in 1998.

I applied to study management at Xi'an Jiaotong University while studying catering business theory. I integrated McDonald's business principles of "quality, service, cleanliness, and value" into the business development of Xiaoliu soup dumplings, and pursued excellence. .

In 2002, "Xiaoliu Soup Dumplings" were successively recognized as "Shaanxi Province Famous Trademark" and "Shaanxi Province Famous Commercial Brand Enterprise". "Xiaoliu Soup Dumplings", "Steamed Pork with Lotus Spicy Rice Flour" and "Xiaoliu Spicy Fish" have been recognized as "Shaanxi Famous Dishes". In October 2004, "Xiaoliu" was rated as a "China Famous Commercial Brand Enterprise" by the China Chamber of Commerce.

︱Big article in Snacks︱

Shaanxi’s economic development is relatively lagging behind. Many enterprises are not performing well and their employees’ incomes are reduced. People’s consumption is restricted by economic factors, which determines people’s The consumption level is in the shape of a "jujube core", which is large in the middle and small at both ends. The vast majority of consumers are the general public. From the actual situation, most of the people who come to our store for consumption are individual consumers between 25 and 60 years old. After I started running a chain store, I positioned my business to be oriented towards salaried workers and the general public. Only by serving the people down-to-earth and making small profits but quick turnover is the long-term solution. Therefore, only some of the favorite varieties of stir-fried dishes are retained by consumers. Soup dumplings and cold dishes are mixed with meat and vegetables, and the flavors are diversified. The prices are mainly medium and low-end. Generally, a meal can be had for more than ten yuan, and it only costs a few yuan to get together with family and friends. Ten yuan. Therefore, business is always booming every time it is time to eat.

As the saying goes: It is difficult to agree with one another. It is indeed not an easy task to adapt soup dumplings to the tastes of people from all over the world and make them acceptable to people from all over the world. After hundreds of adjustments and improvements, I have formed my own unique ingredient standards. Some people think that the soup dumplings are greasy, so I adjusted the concentration of the soup. Some people hope that the soup dumplings should not be too salty and have a light taste. I also adjusted the ingredients to make Xiaoliu soup dumplings that are delicious and salty to suit the tastes of people from all over the world. Light and suitable fast food. In addition to maintaining the original flavor of soup dumplings, we have also introduced various soup dumplings such as big meat, two-color, pumpkin, wild vegetables, seaweed, etc., which are deeply favored by consumers.

Although Xiaoliu soup dumplings are economical food, they are located and decorated according to the standards of restaurants and restaurants. The facilities in the store are also as high-end and practical as possible. For example, each store is equipped with TV, air conditioning, exquisite Private rooms, clean restrooms, etc.

The store is clean and hygienic, the environment is elegant, and the waiters’ warm and thoughtful service allows you to eat freshly made and steamed delicious soup dumplings within ten minutes. No wonder customers praise it: “The price here is the price of a snack bar, and the dining environment of a restaurant. After the calligrapher and painter Wu Sanda brought his family to taste the soup dumplings, he was so impressed that he wrote Li Bai's famous line: "But the master can make the guests drunk, and they don't know where they are."

Traditional snacks are mostly manual operations, which are very random. Operators often make ingredients, stuffings, and operations based on past experience. There are often differences in quality due to personal tastes, operating habits, etc., and even different stores. taste. In order to enable consumers to taste soup dumplings with the same taste in any specialty store, I built a distribution center covering an area of ??more than 2,000 square meters at the headquarters in 2000 to implement unified distribution and promote "five unifications": unification of raw materials and auxiliary materials Purchase goods, unify formulas, unify fillings, unify quality standards, and unify sales prices. No matter who is doing the operation, they must operate according to the prescribed standards and process flow, avoiding randomness and ensuring quality. This enables customers to eat Xiaoliu soup dumplings of the same taste no matter which restaurant they eat at. At the same time, the company has established a new training department to implement unified recruitment and training of employees, and educate employees to regard quality as the life of the company. Everyone in their position consciously works hard for this lifeline.

Xiaoliu's business philosophy is: quality is the carrier of brand, and brand is the life of an enterprise. From the beginning when I opened the store, my goal was to build my own brand and occupy my own place in Shaanxi's catering industry, so that Xiaoliu soup dumplings would take root in the hearts of consumers, create a golden sign, and become China's "McDonald's." In addition to striving for excellence in the food it provides, Xiao Liu Soup Bags also has a uniform store front, all tableware is stamped with the "Xiao Liu Soup Bags" mark, and the "Xiao Liu" trademark and store emblem are registered. Make full use of various media, through unique advertising creativity and stable quality assurance, establish the corporate image and brand of "Xiaoliu Tangbao" in the minds of consumers.

︱Helping more young people start their own businesses︱

Employees are an important resource for the survival of a company. The employees of my company are all young people and need an organization to unite them and guide them. I contacted the Xi'an Municipal Committee of the Communist Youth League and received their active support. So in 2002, Xiaoliu Tangbao took the lead in establishing a grassroots Communist Youth League organization among non-public enterprises in Xi'an. There are currently 100 league members, 8 league branches, 1 full-time league committee cadre and 16 part-time league cadres. The Youth League organization promotes young people to learn the important thought of "Three Represents" by carrying out ideological and political education, and educates young people to follow the guiding ideology of "building strength and excellence, youth first" to create benefits and strive for advancement. Use colorful cultural activities to activate young people’s spare time life and create a good working atmosphere. At present, most of the team members in the company have become the backbone of their positions, and some have become management cadres that the company focuses on training.

As the company develops and its own economic benefits increase, I care more about social welfare undertakings, serving the people and giving back to the society. Seeing that many companies are in recession and there are many laid-off workers, I think of myself struggling to make a living. So many laid-off workers are facing many difficulties, and I should help them. Therefore, I asked the Human Resources Department to give priority to all laid-off workers who applied for jobs and arrange suitable jobs. So far, the company has placed more than 100 laid-off workers. The employment situation has been severe in recent years. The company's human resources department has contacted nearby townships and counties to recruit young migrant workers to work in the company, and has also helped college students who want to work in the catering industry find jobs.

In order to standardize the behavior of corporate employees, strengthen the internal management of the company, and ensure that there are rules and regulations to follow, Xiaoliu Tangbao has successively formulated the "Management Manual of Xiaoliu Tangbao Catering Company" and "Operation Standard Manual", "Operation Training Manual", "Material Standards and Quality Inspection Standards", etc., combined with the target responsibilities of each store, conduct quantitative assessments monthly or quarterly, focusing on product quality and service quality, reducing costs, and asking management benefits and enhance the company's sustainable development capabilities.

This year is the 10th anniversary of the founding of "Xiaoliu Soupbao". Today, Xiaoliu Soupbao has annual sales of 80 million yuan, annual tax of 5 million yuan, 20 directly operated chain stores and 3 branches nationwide. , employs thousands of people, has a business area of ??about 15,000 square meters, has more than 100 varieties of products in eight categories, and has won dozens of honors.

I went from a young migrant worker in the city to a "National Outstanding Industrial Leader", "Top Ten Outstanding Young People in Shaanxi Province", a winner of the "China Youth Entrepreneurship Award", to today's "Xiaoliu Soup Bao" "With the success of the brand, I regard these achievements as the first step in the progress of the entire career. I still have a lot to do. Not only to develop the catering brand of Xiaoliu Soup Dumplings nationwide, but also to prepare to create a new industry for " "Xiaoliu" brand is preparing for diversification.