Hello.

1. Innovation and difference

To create a good logo, you must innovate. The purpose of a logo is to differentiate. If two logos are the same, the functional meaning of the logo will be lost. However, an image symbol can have many symbolic meanings. For example, a rose can symbolize love, and it can also symbolize temptation. Although our choices are limited when making logos, you may use leaves to design the logo of a pharmaceutical company, or you can use leaves to design an environmental protection company, tea company, agricultural company, health center, botanical garden, etc., with the same pattern symbol Can be applied to different logos. But you can’t all use the same shape of leaves to design! This requires designers to refine different forms, express the same symbol in different ways, and distinguish them.

You can try the following methods:

1. Summarize the same thing from different dimensions

2. Use outline or silhouette method

3. Zoom in and out

4. Cut and smash

5. Deform to create an exaggerated image

6. Graft and patchwork

7. Texture produces visual differences

8. From the same type of things, discover the characteristics of different or identical things and seek a fair sense of form

2. Coordination and Tune

There are three fonts on it, representing three different personalities - authoritative, friendly, and entertaining.

If you are a fashion lover and you enter a fashion information website, it uses a very serious serif font and the layout is very rigid. Will you continue browsing? The answer should be no.

The design should be in harmony with the content. Similarly, the same is true for logo design. Reasonable design should be used to cultivate users' trust.

3. Stand alone

Nike’s logo design is very good. The slogan and logo can be used independently, and the effect is excellent when combined.

Many logo designs need to be combined with slogans. Nike's "hook" and "Just Do It" are often used together. But when used independently, they work well. In other words, sometimes when designing a logo image, it is best to design the image so that it can "stand alone" and interpret the brand well even without a slogan. The same goes for slogans.

4. Logo reset, reasonable expectations

Don’t have high expectations at the beginning of logo redesign. We did a small survey and found that after the logo redesign, most users will feel that it is not as good as before. It doesn't matter, generally it's not your design problem, it's the sudden change that makes users confused, and gradually they will use the new logo

5. Be professional when asking customers for their opinions

When your logo design is completed, don’t ask the client vague questions, such as “What do you think?” “Do you like it?” You should ask questions like “Does it look concise?”, “Yes?” Deliver the core value of the brand?" If they are embarrassed and don’t answer, it means they don’t like it. Be sure to ask professionally, and ask for their opinions in a layman’s way from a design perspective.

6. Flexible size

Customers have various needs. Some require it to be able to be scaled, some require that the elements in the logo can be decomposed and used, and some require that it can be worked. In black and white tones. Therefore, your logo design needs to be flexible and versatile, whether it is a newspaper, mobile phone or computer.

When designing, you can print out multiple versions of the logo in different sizes, stick them on the wall one by one, and compare them. Check to see if anything is deformed, unclear, or ineffective, and improve it one by one.

Hope it helps you and hope you will adopt it