The trademark must be one year old. To enter the Tmall platform, you need a trademark registration certificate. Moreover, the trademark must be valid for one year, which is something that must be remembered firmly. When choosing a trademark, many people think that they cannot choose TM. In fact, both R trademark and TM trademark are acceptable. This misunderstanding should be avoided.

1. How long does it take to apply for a purchased trademark on Tmall?

The trademark must be one year old.

First of all, you need a trademark registration certificate to enter the Tmall platform. Moreover, the trademark must be valid for one year, which is something that must be remembered firmly.

When choosing a trademark, many people think that they cannot choose TM. In fact, both R trademark and TM trademark are acceptable; this misunderstanding should be avoided.

If you do not have a trademark registration certificate, there are two ways: one is to apply for trademark registration yourself, and the other is to transfer the trademark directly. Generally speaking, the latter is chosen because the application time for registered trademarks is very long and the transfer time of trademarks is relatively fast.

The mainstream one is Tmall official self-recommendation application. However, since Tmall officially applied for settlement in 2015, the entry threshold has been significantly raised.

For the majority of Tmall entrepreneurs, it is very difficult to successfully apply to open a store on Tmall. Except for the women's clothing category, I recommend not to apply by yourself if possible because it is difficult to pass.

The other is Tmall agent settlement, which mainly targets some entrepreneurs. Even if they meet Tmall's official qualifications and conditions for applying for residence, it is difficult to successfully apply because the number of places is limited.

The agency helps merchants successfully enter Tmall through its own channels.

It is best to pass the first pass. Although you have two chances to submit every time, if you fail the first time, you will basically not pass if you submit again. If you fail this time, you will have to wait three months for the next time. But there is a submission record.

It will be easy to be locked up in a dark room, and the brand will no longer be able to enter Tmall. If you want to build your own brand, it is recommended to find a reliable channel to enter.

2. What should you pay attention to when registering a trademark?

This point needs to be noted. Others who can use purchased trademarks to settle in should also pay attention to the following points:

1. It is consistent with the scope of goods they operate;

2. The purchased trademark should be R-marked as much as possible;

3. Pure graphic trademarks cannot be registered on Tmall;

4. When the purchased trademark is registered on Tmall, it must At the same time, provide relevant supporting documents for changes and transfers.

Tmall not only continues to open up its categories for investment, but also adjusts the entry application process, lowers the entry requirements, simplifies the entry process, and makes the entry time faster.