Trademark is an integral part of the brand. It is just the logo and name of the brand, which is easy for consumers to remember and recognize. But the brand has a richer connotation. The brand is not just a logo and name, but also contains vivid spiritual and cultural content. The brand embodies people's values, symbolizes people's identity, and expresses people's feelings. For example, the brand connotation of Coca-Cola is far more than the logo and name composed of the words "Coca-Cola". It embodies the "optimistic" American culture of generations of Americans. Mercedes-Benz symbolizes the owner's "success and status."

Brand naming and logo design are only the first steps in brand establishment. To truly create an excellent brand, we also need to carry out various tasks such as brand research and diagnosis, brand planning and positioning, brand communication and promotion, and brand adjustment and evaluation. It is also necessary to improve the brand's visibility, reputation, and loyalty, accumulate brand assets, and persevere year after year, adhere to its own brand positioning, and keep its promises to consumers, so that the brand image can be deeply rooted in the hearts of the people and last for a long time.