The outer city has always adhered to the business philosophy of "honesty-based, doing business with morality", and created a consumption environment with first-class environment and first-class service. After years of development, the outer city has established an excellent brand image and a good consumer reputation, which has been highly recognized by the society and the government. At the award ceremony of the most influential brand in Beijing in 2005, the evaluation given to the outer city was that "it rose in a place with overgrown weeds and few people, and its appearance brought a commercial vitality to Beijing and Cheng Nan. Since then, there has been a famous name here-the outer city. " A 10-year-old city outside the city, with a century-old brand Quanjude, Lenovo and other enterprises on the same stage to receive the award, won the top ten influence awards in Beijing. This is not only a full affirmation of the outer city, but also an invisible spur to the enterprise. The outer city was awarded "China Commercial Brand Enterprise" and "China Commercial Service Brand" by China Business Federation. Beijing Industrial and Commercial Bureau awarded the title of "trustworthy enterprise"; Beijing building materials market special rectification leading group was rated as "quality integrity unit"; The Capital Spiritual Civilization Construction Committee was rated as "the pacesetter of civilized units in the capital". In 2003, it took the lead in passing the double certifications of ISO900 1 Quality Management and ISO 1400 1 Environmental Management in the same industry. In 2005, the outer city stood out from hundreds of well-known enterprises in Beijing, and won the "Top Ten Most Influential Brands in Beijing" together with well-known brands such as Tongrentang, Quanjude and Yanjing Beer, becoming the only enterprise in Beijing's home furnishing industry to win this honor. In 2006, it won the "Most Influential" Award in the National Commodity Exchange Market and the honorary title of "Top Ten Brands in China Home Furnishing Industry". In 2006, Liu Changhe, the general manager of the outer city, won the title of "Top Ten Most Influential Entrepreneurs in Beijing" in the third Beijing Most Influential Selection Campaign. In 2007, well-known enterprises such as Chengwaicheng, Haier, Mengniu and Maotai won the "Top 100 Trademarks Favored by Consumers in China", ranking 33rd in the whole country, becoming the only enterprises in the household circulation industry to win this honor. At the 2007 Beijing School Home Furnishing Industry Innovation Summit Forum hosted by Bao Jing, the outer city was awarded the honorary title of "The First Excellent Brand in the Capital Home Furnishing Industry". In 2008, Cheng Waicheng won the Outstanding Brand Innovation Award of China Home Furnishing Industry and the Home Furnishing Store trusted by consumers in China. The general manager won the honorary titles of "2008 China Home Furnishing Industry Driving Force Award", "Personal Meritorious Award of Beijing Olympic Games and Paralympic Games" and "The Man of China Building Materials Circulation Reform and Opening-up".