zoomlion means "roaring lion" in Chinese, symbolizing Zoomlion's strength and ambition to enter the world as a corporate representative of the "Oriental Lion".
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Zoomlion Heavy Industry Co., Ltd. (hereinafter referred to as Zoomlion) was founded in 1992. It is the first A and H-share listed company in China's construction machinery and ranks No. 1 in the world. Six construction machinery enterprises.
In November 2015, Zoomlion won the Trademark Utilization Award at the China Trademark Gold Award Ceremony jointly sponsored by the State Administration for Industry and Commerce and the World Intellectual Property Organization. This honor comes from Zoomlion’s high starting point and high positioning, its innovative trademark management model with an international perspective, and its effective actions in promoting the implementation of trademark strategy and building a leading global construction machinery brand.
The new corporate visual identity system design highly integrates the abstract lion image with the letter "Z" to form a new trademark.
The new trademark is not only more three-dimensional, but also can more vividly reflect the connotation of ZOOMLION - Zoomlion thinks about the future of enterprises and products from a global perspective, promotes product upgrading, and leads Industrial transformation and change ultimately create a better life.
In order to enhance the core competitiveness of the brand, Zoomlion has established a national technology center and invests 5% of its annual sales revenue in technological innovation.
Through the R&D system, we continuously launch high-tech achievements, while continuously improving the competitiveness of Zoomlion's brand and products and catching up with world-class levels, while forming a virtuous cycle in which scientific research promotes industry and industry feeds back scientific research. Trademark The value of the brand continues to increase. By 2015, Zoomlion had applied for 8,416 patents and its brand value reached 33.571 billion yuan.
While enhancing the core competitiveness of the brand through various means, Zoomlion attaches great importance to the publicity and promotion of trademarks. Zoomlion has spent more than 2 billion yuan on promoting ZOOMLION, ZOOMLION and other trademarks in domestic and foreign markets through TV, Internet, newspapers, exhibitions, outdoor and other media advertising and product placement.