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Why do Indians always think that Xiaomi is a local brand? I really admire Lei Jun's IQ after reading it.
as we all know, there are four mobile phone giants in China, among which Xiaomi mobile phone, which is called the king of cost performance, has been criticized by countless people. However, under the general trend that the domestic market is almost completely divided, almost all domestic mobile phone brands are exploring overseas markets to achieve greater growth, and Xiaomi is no exception. However, through a series of operations, Xiaomi has successfully penetrated into India, making countless Indians think that Xiaomi is a local brand in India.

You know, one of the most important reasons why Xiaomi was able to become a domestic mobile phone giant in one fell swoop was its high cost performance. After going to sea, Xiaomi's mobile phone didn't give up this feature. After arriving in India, Xiaomi's mobile phone even defeated foreign giants such as Samsung and Apple, and opened the Indian market in one fell swoop, becoming the most popular mobile phone for Indian people. Obviously, Lei Jun's ultimate goal is not here. After opening the Indian market, Xiaomi Company claimed that most of the parts used in Xiaomi's products were purchased in India. Therefore, purchasing Xiaomi's mobile phone is to support India's manufacturing industry. On the other hand, Xiaomi's subsidiaries in India have not parachuted management personnel from China, but have all employed local people in India. With a two-pronged approach, it is no wonder that countless Indian people regard Xiaomi as a local brand in India. Moreover, the Indian people's love for Xiaomi's products has even developed to the point of madness. When Xiaomi released new products, someone flew back to India from abroad to buy Xiaomi's products.

Xiaomi's success in India can be said to be the creation of the times. Without the Indian government's policy of vigorously promoting mobile phones and infrastructure measures, Xiaomi's success in India can only be unknown, which is why OPPO's sub-brands are notorious in India. Therefore, even Lei Jun revealed in an interview that Xiaomi's success in India cannot be replicated, and we are at the right time.