1. VIPS has a history of 16 years in South Korea. Weips is making every effort to meet the various needs of customers with first-class services. VIPS has a history of 16 years in South Korea. Since the first VIPS store opened in Dengchon in March 1997, there have been 76 VIPS branches in South Korea as of June 2011. In July 2010, the brand image of "No. 1 Steakhouse in the Republic of Korea" has been established. Due to its continuous development and growth, in 2010, VIPS' annual sales reached 280 billion, becoming the first in the family catering industry; and ranked first in the National Customer Satisfaction (NCSI) restaurant sector in 2010 and 2011; in 2012 It also won the first place in the Korean Industrial Brand Power (KBPI) and won awards in many conferences. At this point, Weips is making every effort to meet the various needs of customers with first-class services.
2. Features
The color combination of the VIPS trademark represents the characteristics of the VIPS steak restaurant, and red symbolizes "VIPS steaks" It is full of energy and enthusiasm", and green symbolizes "Vice's salad bar is fresh, diverse and healthy". Since the opening of its first store, Weips has been selecting Australian beef, cooking authentic steaks using direct-fire grilling methods, and providing you with rich and fresh salads according to the season, pursuing the highest degree of customer satisfaction.
The main dishes of VIPS include steaks, ribs, etc. Customers can enjoy the Yum Stone steak, which is sold on average every 25 seconds, and the VIPS NO.1 steak in the pan frying method, which is Dry Aged. Unique steaks prepared in various cooking methods such as Rib Eye boutique steak and Porter House. Another feature of Weips is the self-service salad bar, which includes a variety of Homemade-style soups, salads, Italian meals, fresh seafood, rice noodle salads, rice noodles and other exotic dishes, as well as breads, fruits and desserts. , deeply loved by customers of all ages and genders.
It can be said that VIPS is VIPS with its customers. Previously, VIPS has been continuously meeting the changing tastes of customers through new dish evaluation groups, customer evaluation meetings and customer proposal dish development projects, and is also committed to developing more delicious and healthy premium menus. It is believed that the opening of the No. 1 VIPS Beijing store will lead to a new round of consumer fashion for Chinese urban people.
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