After Beidao registered the handwritten trademark of "Beijing Daoxiang Village", at the end of March 20 16, Beidao sued Sudao three companies in Chaoyang District People's Court of Beijing on the grounds of trademark infringement disputes and unfair competition, demanding Sudao to change its enterprise name, and the words "Suzhou" must be added to the changed enterprise name.
At the beginning of April of that year, Su Dao said that Su Dao was the founder of the name "Daoxiang Village" and the sole holder of the trademark "Daoxiang Village" for cakes and food.
Beidao does not deny that Sudao holds the trademark of "Daoxiang Village". However, Beidao said that the "Daoxiang Village" trademark held by Su Dao is a circular pattern composed of "Daoxiang Village" and "DXC", which is obviously different from the handwritten "Beijing Daoxiang Village" trademark registered by Beidao. Therefore, Su Dao should not use the handwritten "Xiang Tao Village". If you want to use it, you should add the word "Suzhou" to show the difference.
Liu Junhai, a professor at the Law School of Renmin University of China, told this reporter that a feasible solution to the current dispute between the two companies is to subdivide the trademarks so that it is easier to distinguish the trademarks of both parties.
In August this year, the dispute between Jiaduobao and Wang Laoji over the "red can" packaging of herbal tea ended, and the Supreme People's Court finally ruled that "* * * enjoys" the red can packaging. Su Dao also expressed the hope that both sides can make joint efforts to develop the brand Daoxiang Village and strengthen the old Chinese brand. However, Yang Guoyin, deputy general manager of Sudao, told reporters that for Sudao, the word "Suzhou" should be added before "Daoxiang Village". It is unacceptable to turn a national brand into a local brand.
At present, the court has not yet made a judgment on this case. Pan Helin pointed out that the longer the trademark dispute drags on, the greater the harm to the enterprise. Therefore, he believes that judicial approach is the best way to solve trademark disputes. "If a judicial decision is passed, in the short term, one party may be injured in the market. But in the long run, this will help enterprises pay more attention to trademarks and attach importance to the definition of property rights of trademarks as intangible assets. "