1. "Fenjiu", "Xinghuacun" and "Zhuyeqing" are the three main brands of Fenjiu Group.

Xinghuacun brand, as one of them, is the new favorite in the era of popular wine. It is a famous brand that combines poetry and wine, history and culture, brand and quality.

2. China’s well-known trademark “Xinghuacun” has a brand value of 17.728 billion yuan (data from the China Brand Value Evaluation Information Conference on December 12, 2014). “Xinghuacun” is the most famous brand of Fenjiu Group Value brand equity.

Before the "fen" trademark and the "Zhuyeqing" trademark were approved for registration, Fenjiu and Zhuyeqing wine all used "Xinghuacun" as the trademark; after the above two trademarks were registered, Fenjiu used the "fen" trademark accordingly , Zhuyeqing wine uses the "Zhuyeqing" trademark, while the "Xinghuacun" trademark is exclusively used by Xinghuacun wine.

3. The wine culture of Xinghua Village has a long history, and it has the same origin and origin as the Chinese civilization, the Yellow River civilization, and the Shanxi merchant culture.

Fenjiu is a proud product of Xinghua Village. Xinghua Village, which has a brewing culture of six thousand years, gave birth to Fenjiu.

"Xinghuacun Liquor" and "Fen Liquor" also have profound cultural heritage, excellent fragrance quality, and independent brand structures. The two brewing processes are the same, but the brands are different.

wheel-driven” strategic pattern.