The necessity of international trademark registration:

1. Trademark rights are territorial:

The territorial nature of trademark rights refers to the geographical basis of a country or region. The trademark rights granted by the trademark law of the country or the trademark treaty of the region are only valid in that country or region and are not binding on other countries or countries outside the region. Although there are now international trademark organizations and some regional trademark organizations, such as Madrid International Trademark Registration, European Union Trademark Registration, African Intellectual Property Organization Registration, etc., these organizations cannot exist apart from the regional nature of trademarks.

2. Avoid long-term use of trademarks being preemptively registered abroad by others, including competitors, dealers or other interested parties, and having to cooperate with them at a high cost or being forced to re-create new brands:

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Trademark, as one of the most important intangible assets of an enterprise, plays a decisive role in international economic activities. As Chinese enterprises advance into the world market, domestic enterprises have weak awareness of international trademark protection. When opening up international markets, they did not realize the importance of applying for trademark registration in time and obtaining local legal protection. As a result, their trademarks were frequently registered by others. This has created serious obstacles for these companies to enter the international market in the future, and some have even been gradually squeezed out of the originally opened markets.

3. Avoid unintentional or passive infringement of other people’s trademark rights abroad, resulting in the payment of huge compensation fees:

Currently, most countries implement the first-to-file principle to protect those who apply for registration first. trademark. If an enterprise does not consider issues such as trademark registration and inquiry before exporting, it is very likely that it will not know that it has infringed on the trademark rights of others in the country; once someone else has registered it before, it is likely to cause passive infringement and face transnational litigation and huge sums of money. Risk of compensation.

4. The trademark registration cycle in most countries is long, and registering foreign-related trademarks in advance is conducive to export protection and the implementation of market strategies:

The registration cycle in most countries is long, and generally It takes about 2 years, and in some countries it even takes 5-6 years. In order to be more conducive to the implementation of the export plan, obtain the right to use the trademark in the exporting country in a timely manner and avoid unnecessary disputes in the future, it is necessary to register the international trademark appropriately in advance, which can lay the foundation for future brand promotion.

5. Establish brand image, enhance corporate brand value, and create an international brand.

6. The state has special financial subsidies and other preferential policies for export companies to register trademarks overseas:

China is now a global manufacturing center with a huge trade surplus, but we The added value of exported products is not high, and trade frictions continue. Export products urgently need to be upgraded and our own brands need to be launched in the international market. The government attaches great importance to and encourages export companies to create their own brands overseas. After exporting enterprises obtain trademark registration certificates abroad, they can apply for special fund subsidies from relevant departments.

Benefits of international trademark registration:

1. It can prevent preemptive registration

Although the contents of trademark laws in various countries around the world are not the same, they all provide for registration. Trademark ownership is protected by law. In the past, managers of many Chinese enterprises had insufficient understanding of the significance of exclusive trademark rights and lacked awareness of the protection of exclusive trademark rights. Some people think that trademark registration is troublesome, so they are unwilling to go to the country where the goods are imported to register. Some think that it is not too late to wait until their goods are famous before registering. Others think that their goods are not popular enough, so they do not want to register one. Sample.

Sichuan Changhong Electronics Group neither exports its "Changhong" brand products to South Africa, nor authorizes any domestic trading company to export to this market. However, the "Changhong Red Sun" color TV was discovered in the market. In Indonesia, Thailand and other places, the "Changhong" trademark was registered by another domestic electrical appliance manufacturer.

Therefore, registering a trademark abroad is not optional. Any manufacturer that wants to enter the international market for its products should register its trademark abroad as soon as possible so that its products will not be squeezed out in the country of sale and the sales market will not be seized by others.

2. Realize the self-protection of enterprises

Trademark registration is to obtain the exclusive right to trademark in the country where the goods are sold.

Once a trademark is registered, others cannot register or use the same or similar trademark as their own on the same or similar goods. This prevents infringement of the legitimate rights and interests of Chinese companies in the country of sale and wins the market.

At the same time, after the trademark of exported goods is registered in the country of sale, you can file a lawsuit when a trademark dispute arises, obtain legal protection in that country, and win the lawsuit.

3. It can lay the foundation for creating a famous brand.

After a Chinese trademark is effectively registered abroad, it can stably occupy the international market for a long time, expand sales, maintain a good reputation, and become a famous brand trademark. , and then became a well-known trademark. If you do not register in time and are preempted by others, you will end up spending a lot of money on advertising, but there will be no economic benefit. Instead, you will help others, promote others, and create a brand for others.

1. It is conducive to optimizing resource allocation. With the rapid development of the modern economy and the increasingly fierce market competition, it is not enough to rely solely on the strength of a single enterprise to develop and occupy the market in a short period of time. It is necessary to use the market influence and market competitiveness of well-known trademarks and famous trademarks to optimize the market share of the same industry. Allocate resources such as technology, talent, production, marketing, and promotion for small enterprises, and unite small and medium-sized enterprises in the same industry in the region to jointly create regional brand reputation, regional brand personality, and regional brand culture, and improve regional economic market competitiveness.

2. It is conducive to rapidly expanding the market share and coverage of well-known trademarks and famous trademark products. Well-known trademarks and famous trademark companies can use the power of others to quickly expand market share, enhance consumers' awareness of the trademark, expand the influence of the trademark in social and economic life, promote trademark appreciation, and further improve trademark reputation and corporate reputation. , and at the same time, more funds can be absorbed for the development of production.

3. It is conducive to building an independent brand for foreign trade exports. According to relevant data from the Ministry of Commerce, more than 90% of my country's foreign trade exports are currently OEM products. In recent years, my country's well-known trademarks have been frequently registered by foreign countries. On the one hand, it reflects that the awareness of trademark protection of Chinese enterprises needs to be improved. On the other hand, it also reflects that foreign consumers' awareness of my country's trademarks is constantly increasing. Using Sichuan's currently well-known trademarks abroad as a link to organize and implement trademark licenses will help promote the transformation of foreign trade economic growth patterns.

4. It is helpful to curb disorderly competition in the same industry. In recent years, my country's brand competition has shown various impetuous phenomena, which are mainly reflected in the fact that price wars, advertising wars, and wars of words are the main means of marketing. In international trade, Chinese companies also engage in price wars to kill each other, exposing the competitiveness of Chinese companies. Poverty of marketing tactics. Internal friction is a common problem among Chinese enterprises. Many enterprises regard the market as a life-and-death competition, thinking that if they suppress their competitors, they will be the boss. As everyone knows, the market is ever-changing and cannot be controlled by a few manufacturers. There is no eternal number one in the market, only eternal brands. Trademark use license, using trademarks to unite many companies to jointly build brands, can effectively maintain the order of fair competition in the field of adoption and curb disorderly competition in the same industry.

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