What do the terms O2O, P2P, B2C, C2C, and B2B mean? Friends who follow the Internet must often encounter these English abbreviations, but what do these abbreviations actually mean? The editor will use my own understanding to give you a comprehensive explanation of these puzzling (zhuang bi) terms.

B=Business, that is, enterprise; C=Customers, that is, consumers, so it is easier to understand these abbreviations; M=Medium, that is, media

B2B: (Business To Business) Merchant-to-merchant transactions

refers to a business model in which enterprises exchange and transmit data information and carry out transaction activities through a dedicated network or the Internet. It closely integrates the corporate intranet with customers through the B2B website, and provides customers with better services through rapid network response, thus promoting the business development of the company.

B2C: (Business To Consumer) merchants conduct transactions with individuals

And its Chinese abbreviation is "Business to Customer". "Business-to-customer" is a model of e-commerce, which is commonly known as the commercial retail model of selling products and services directly to consumers.

C2C: (Consumer To Consumer) individual-to-individual transactions

C2C is actually a professional term for e-commerce, and it is e-commerce between individuals.

O2O: (Online To Offline) Online to offline transactions. With the introduction of the Internet concept, O2O has become more popular now

Refers to offline transactions The combination of business opportunities and the Internet makes the Internet a platform for offline transactions. This concept first originated from the United States. The concept of O2O is very broad, it can involve both online and offline, and can be generally called O2O.

1. Internet O2O

O2O combines offline business opportunities with the Internet, which opens up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more popular. It is becoming more and more difficult to do, and the cost is gradually increasing. However, through the O2O method,

the cost of marketing can be reduced and new market channels can be opened up. For example: There was a young man named Wang in Nanjing who ran a fruit shop by himself, but the business was very deserted. Later, his friend asked him to look for opportunities on the Internet, so he found someone to build a website to sell his products through Internet channels. Unexpectedly, the current monthly turnover has reached more than 300,000, and the local media in Nanjing has also reported it. Of course, there are many ways to combine offline business with online business, but the current Internet-based trend of traditional business is an inescapable trend

2. How can we play O2O?

O2O If you think it is important, it means something to you. If you think it is not important, it means nothing to you! For traditional enterprises and entrepreneurs, what we want to do is not just spectators. , not here to watch the fun. A new business phenomenon and business logic, what we have to think about is how to use it for ourselves, because we are actually doing business! If we don’t understand it, we will study and learn; if we understand it, roll up our sleeves and do it alright.

If you want to move your business to the Internet, you need a carrier to display your products, either building a website platform or building an online store, because only in this way can others find you. In fact, building a website It's easy.

It's also easy to apply for an online store, but the most difficult thing is how to get traffic? Traffic is equivalent to customers in our traditional business. If a website is allowed to obtain traffic, it cannot do without SEO optimization technology. If an online store is allowed to obtain traffic, it cannot be separated from e-commerce operation technology. These are the two mainstream Internet traffic promotion technologies, and they are also a powerful tool for our traditional enterprises to open up Internet channels. , so if you want to play O2O, you must learn these two technologies.

There are many tutorials on this aspect on the Internet, but many of them are outdated, because the Internet is constantly changing. In order to prevent everyone from learning wrong and outdated knowledge, I have collaborated with the Internet Great guy, he has formed a qun. Friends who want to learn SEO and e-commerce can come here to learn. The first few numbers of this qun are: Yi Wu Qi, the middle numbers are: seven, two zero, and the last few numbers. The number is: seven, five and two, you can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and get yourself Internet opportunities, if you are just joining in the fun, don't come.

2. What is P2P?

P2P is the abbreviation of English peer-to-peer, which means individual to individual. Most explanations say that P2P is an online financial model. This is correct in most cases, but focusing only on Internet finance does not actually understand the essence of P2P.

P2P network lending, also known as peer-to-peer network lending, is a private small-amount lending model that gathers small amounts of funds and lends them to people in need of funds. Individuals can provide small-amount loans to other individuals through a third-party platform (P2P company) on the premise of charging a certain service fee.

But in fact, P2P is not limited to the field of Internet finance, but penetrates into many aspects of the Internet. Peer in English not only refers to individuals, but also emphasizes the equality of abilities and status between people. In other words, status equality is the core of P2P. From the network topology to the cultural field in which it occurs, everything reflects this characteristic. Some Western scholars believe that P2P is the fundamental characteristic of the Internet. It is essentially different from the top-down model of mass communication, turning the professional stage into a platform for everyone to participate.

3. What are B2B, B2C and C2C?

B=Business, that is, merchant/merchant. C=Customer, that is, customers/consumers.

So literally understood, B2C means "business to customer", which is commonly referred to as commercial retail, selling products and services directly to consumers. Enterprises provide consumers with a new shopping environment through the Internet - online stores. Consumers shop and pay online through the Internet.

B2B is "business-to-business", which refers to the marketing relationship between businesses. Both the supply and demand parties conducting e-commerce transactions are merchants. They use Internet technology or various business network platforms to complete The process of business transactions.

C2C is "customer-to-customer", which is e-commerce between individuals. Taobao is a typical C2C platform. Everyone can open a store and everyone can buy. Therefore, the micro-business that has emerged in recent years should also belong to the C2C model.

In recent years, another concept of P2C has emerged, namely production to consumer, goods to customers. Products are delivered directly from the manufacturer to the consumer, without any transactions in between.

3. To do O2O, you need to understand Internet thinking

Regarding some recent misunderstandings about Internet thinking, let me talk about my views.

1. It is not because of the Internet that we have Internet thinking. Rather, it is the development of Internet technology and the continuous impact on traditional business forms that has led to the centralized explosion of this kind of thinking. The reason is very simple. Productivity determines production relations. Changes in the technological and commercial aspects of the Internet will inevitably bring about changes in the way upper-level people think.

2. Internet thinking is not the exclusive preserve of Internet people. It’s not that you have this kind of Internet thinking because you are in an Internet company, nor does it mean that traditional companies don’t have this kind of thinking. Internet thinking is a way of thinking, it does not belong to any type of person. There are also many people from Internet companies who do not have this kind of thinking.

3. Internet thinking is not a panacea that can cure all diseases, but it is not an inflated realm either. Under the guidance of Internet thinking, we can re-examine some of our original business habits.

The habit of fragmented reading in modern society has led to us often having only half-understandings. Many people do not have a deep understanding of Internet thinking and just misappropriate it everywhere. This is a bit sad.

4. Most people are using Internet thinking for marketing, but few people have completed the systematic thinking of Internet thinking. After the cases of selling beef brisket and pancakes and fruits were criticized by most people, a large number of people used Internet thinking to package them, selling TVs, selling steamed buns, selling bathroom ware, selling home furnishings, etc., and some even wanted to use the Internet. Thinking to transform a brothel! Having said that, using Internet thinking for marketing itself is also about gaining eyeballs, attention and traffic. Traffic thinking itself is also a type of Internet thinking. ,

So, how to understand Internet thinking? It is still the nine major thinking of the "Dugu Nine Swords" that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, and socialization Thinking, big data thinking, platform thinking, cross-border thinking.

Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

True Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in each value chain link for research, production and marketing. And the traditional business "value chain" (see Figure 1) has been transformed into a "value loop" in the Internet era

The "value loop" is user-centered, and strategy formulation and business model design must be user-centered. As the center, business development must be user-centered, and organizational design and corporate culture construction must be user-centered. The strategic, business and organizational levels are all designed around end-user needs and user experience. This is the "value loop" model in the Internet era.

Among them, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back their needs to R&D and production, and R&D and production will form products or services. Then pass

to the sales end, which forms a second cycle by contacting users. This "value loop" model transformed by Internet thinking will have a profound impact on traditional business ecology and business theory. "Value loop" requirements

We must continuously pay attention to user needs, listen to user feedback and be able to respond in real time. This is the basis for future enterprises to establish business models.

So, how is Internet thinking distributed in this "value ring"?

1. Strategic layer

Main proposition: How to clarify industry positioning? How to formulate Strategy? How to design a business model?

Typical thinking: user thinking, platform thinking, cross-border thinking

2. Business layer

(1) Backend: Product R&D and supply chain

Main proposition: How to do business planning? How to do brand positioning and product design?

Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking, Social thinking

(2) Front-end: brand and product marketing

Main proposition: How to do brand communication and business operations? How to make business decisions?

Users Thinking, flow thinking, social thinking, big data thinking

3. Organizational level

Main proposition: How to design organizational structure and business processes? How to build organizational culture? How to design assessment mechanism ?

Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking

4. What are the advantages of o2o

O2O is a combination of local characteristics Development of survival, exploration and innovation

The limited living space requires new model exploration and practice. Think about it, it has been more than three years since I escaped from Beijing. The Internet industry in third-tier cities has been struggling for more than three years, and has witnessed the craze for group buying, the popularity of real estate websites, the swarm of community forums, the rise of local e-commerce and the penetration and expansion of classified information. The small living space of local websites on the Internet, and the situation where there are more wolves and less meat, have also caused "turbulence" in this small city where I live.

Today, the craze for group buying is gone, and the winter of real estate may have arrived. The authoritative status of local news websites and forums has made life difficult for local portals. The strong entry of large-scale classified information has carved up the last "information platform" territory.

The situation is not optimistic, requiring local websites to keep two words in mind: innovation, innovation that combines its own advantages. So, what is our biggest advantage? Our understanding and familiarity with the local market! The O2O online transaction offline experience method provides a new user experience model. We are familiar with local people, we are familiar with local businesses, and we understand the local website operation model. The perfect combination of the three is "O2O".

O2O can bring consumers the most authentic experience Consumption experience

Real consumption experience is the biggest feature of the O2O model that is suitable for the development of local websites. In fact, the popularity of group buying is enough to give a glimpse of it. Everyone is ordering online, and the offline experience is very busy. Of course, group buying is currently in decline due to various reasons, including blind expansion, increased operating costs, poor offline customer experience, etc. But I don't think it's a problem with the model itself. O2O must solve the problem of integrity recording and make every offline experience truly recorded on the Internet. Strengthen management, provide good services to both online and offline terminals, and maximize consumer experience. We believe that O2O has unlimited prospects.

In addition, we should also see it. Local website O2O has unique advantages. No matter how B2C and other e-commerce models develop, it is impossible for some local products and services to be sold on Taobao and other malls, such as wedding emcees, decoration companies, haircuts, housekeeping services, catering and entertainment, etc. These are the treasures of local website O2O. And these, under the baptism of the group buying wave, everyone is no longer unfamiliar with the mode of online consumption and offline experience, and it has also paved the way for the development of O2O local websites.

Real interaction Style marketing can be deeply integrated with local merchants

I remember a friend said to me: the merchants you are looking for are also looking for you. Yes, when we are worried about finding a trustworthy decoration company, housekeeping company, or barber, those excellent businesses may also be looking for us. We live in an era where information is always so asymmetric. This mismatch is our opportunity. After years of market exploration, I have concluded that as big as the demand is, your market and business will be big. Since our local merchants are all looking for each other, why don’t we build this platform and provide this kind of service? The local website O2O model can make full use of this interactive marketing and deeply integrate with local merchants, and in the big picture of integrity and quality Under the banner, we can develop everyone's business together

In addition, O2O can make full use of online platforms and combine offline experiences to build merchant reputation. As the saying goes, gold cups and silver cups are not as good as the reputation of ordinary people. Word-of-mouth is really a "virtual" thing that cannot be touched or touched; local O2O network platforms can make this "virtual" thing real, making the entire link tangible and tangible. .

5. Nine thoughts for those retarded e-commerce merchants

1. Traffic is king

Reality: Consumers can see more by moving the mouse product, why do consumers buy you?

Defects: It only solves the simple problem of putting the product in front of consumers, but does not solve the core problem: how to spread it into the heart and let consumers choose us among many similar products.

Improvement: This situation is generally caused by the leader's insufficient thinking, and does not give the product a sharp differentiated expression and ranking expression...Don't place your hopes on your subordinates or service providers, they The existence of people has their own way of survival, and they will never be like you

2. Data first

Reality: Data, whether it is sales or platform, belongs to history. And history is something anyone can play with.

She can only show you some regular common sense, but cannot give you the wisdom to make decisions

Flaws: Data is scientific and rational, but people have feelings, at least when it comes to consumption. Just

Improvement: Don’t pay too much attention to what data providers and service providers say, unless you want to know some common sense, or you also want to switch careers and join them

3. E-commerce is too Chaos

Reality: Today’s e-commerce is too chaotic. Various business models and marketing methods are dizzying. E-commerce merchants are tired of pursuing...

Defects: Where is your heart? Where will it go...Attention will draw you in sooner or later. If you are dissatisfied with this world, you will only suffer yourself. Development is king

Improvement: If there is no chaos, where will you be able to play in e-commerce? Where? Chaos is an opportunity, only chaos can make a difference!

4. Speak of right and wrong in everything

Reality: During the transformation period of e-commerce, big platforms have continued to take measures, and e-commerce merchants have begun to panic, curse, and even start to resist...

Defects: Lack of a certain grasp of market rules, not wanting to solve problems but saying right or wrong, not knowing that saying right or wrong is wrong in itself!

Improvement: Improve your own realm and structure, and seek truth from facts. In the shopping mall, risks are always there, and whoever avoids them in advance is the winner. Don’t base your own survival issues on perceptual factors towards others, including so-called trust (to small and medium-sized sellers and Jack Ma)

5. Seek blue ocean

Reality: Want to be in e-commerce People who are starting a business or doing distribution have been looking for the so-called blue ocean area... tirelessly

Defects: In the long run, there is no so-called blue ocean. All you want is the opportunity. There are no shortcuts in the mall. , don’t bring in human weaknesses, because this will affect your work passion and thinking direction

Improvement: No matter which industry, the cake will not be infinite. You must realize that you must compete to survive.

6. Steady development

Reality: Many industry bosses say that they are developing steadily, and current small and medium-sized e-commerce companies are also saying that they are developing steadily and have not yet reached the level of the Ninth Five-Year Plan. Well, I started to regret it...

Flaws: Steady refers to those giants. Their steady development figures are tens of billions or hundreds of billions of profits a year. Our e-commerce companies make up for it. What’s so exciting? In China, as far as I know, even Haier and Lenovo don’t dare to say that now. They have developed nearly 10,000 times in a few years. In the market, it is either big life or big death, there is no mean.

Improvement: In a new industry, it is nonsense to talk about stability within decades. speed! Only speed! How the future market will look depends on who is at the forefront and who runs the fastest

7. Team culture

Reality: Many e-commerce companies now have younger employees. , always talking about team culture

Defects: Some things must be said, but they are contrary to the nature of business. Don't get yourself involved...Culture controls people's behavior. Some things have been accumulated for thousands of years, and ordinary people cannot afford to play...

Improvement: Since employees are employees, they are originally part of the business, and pursuing profits is their duty. For them, the salary is not much, only more and more... If you don't have the courage and big thinking to improve their thoughts that have been accumulated for decades, you might as well give them money~~

8. Talents are hard to find

Reality: There is now a huge demand for e-commerce talents, ranging from technology to services. It's like a famine

Flaws: You can't win with excellent talents, you must win with excellent methods...

Improvement: Today's e-commerce leaders sometimes lack a sense of simplicity. Weijian's ability can be seen from the current desire for operational talents.

Whether he is mediocre, talented or genius, as long as he is a person and your employee, he likes to work simple but receive high salary.

Freshman college students are very energetic and like to shoulder the responsibility. Do you dare to take full responsibility?

9. Fair market ecological environment

Reality: As someone called out the so-called fairness and e-commerce ecosystem concept the year before last, e-commerce merchants and media people rushed to it. , the voice is getting louder, but the unfairness is reflected more and more

Defects: lack of understanding of the nature of business, having e-commerce genes, and losing business talent. There is no owner in the market, and whoever grabs it belongs to him

Improvement: As a businessman, in this world, you must understand one thing: the reason why business is business is that it is unfair in nature. If it were fair, there should be no profit!

If you want to develop, some thinking must not be changed, some things must be broken, and some blood and sweat must be shed

Those stubborn people, give you a team and you will bring them to the end of the world.

If I give you a project, you will do harm to the country and the people

6. To those friends who are investigating the industry

As long as you want to, you can do many things in the world. You can realize that any difficulty that needs to be overcome can be overcome without any iron will, let alone any skills or strategies. As long as a person lives a simple and interesting life, you will eventually find that the Creator's arrangements for the world are all natural.

Our stress usually does not come from really heavy work, but from our lack of ability to relieve stress. Lack of stress-relieving ability is mostly due to the inability to trust others and self-proclaimed perfectionism and being picky.

A distant plan that is not difficult to implement means that you do not want to implement it. Tomorrow comes tomorrow, and there are so many tomorrows. People always like to talk about "I will..." in the future, but never take action. They seem to think that they have the ability to live forever and have an infinite future.

Everywhere I hear people in their twenties and thirties say: "After I retire, I must..." What comes after "must" may be to buy a piece of land or to learn painting. Painting, maybe learning pottery, maybe practicing calligraphy, maybe taking a short trip... According to my statistics, 80% of them are things he can do now without spending time on his mobile phone.

You may think that working part-time is making money. In fact, working is the biggest and stupidest investment. What is the most precious thing in life? What else is more precious than our youth? ! Many people complain about poverty and lack of money and want to do business but cannot find funds. How ridiculous! In fact, you yourself

are a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. You would rather work for others humiliatingly and hand over your assets to your boss.

Just imagine, when you are born, God will give you a lot of money? Is there anyone who was very well prepared and then succeeded in starting a business? After all, only a handful of people are born with a silver spoon in their mouths, and they cannot be rich for more than three generations. Many great achievements are created by ordinary people.

Plans cannot keep up with changes, especially in today's era of highly rapid dissemination of information! I once asked a friend of mine why he didn’t go to work? His answer was: "To put it mildly, going out to work is a stupid waste of youth!" Why have you always been a wage earner?

Because you are content with the status quo! Because you have no courage, you are naturally timid and fearful and dare not choose another path! Because you don’t have the courage to move forward and the spirit of transcending yourself! Although you have thought about changing your life and your destiny of poverty, you have not done it because you dare not do it! You are afraid of losing, you are afraid of losing and becoming poor again and again! In the end, you don't even dare to think about it. You feel that you have worked hard and fought hard. You are ambitious and you have achieved the results you expected, so you give up. You can only be a wage earner!

Why have you always been a wage earner? Because you just follow the crowd, don't care about progress, have no money, and love face! Because you are afraid of your parents, you listen to your relatives, you have no opinions, and you dare not make decisions alone. You have traditional ideas and just want to work and earn some money to get married and have children.

And then you will grow old, sick and die, and follow the exact same path as your parents. Because you are naturally fragile and mentally retarded and just want to do regular work.

Because you want to do business without capital, you want to sit at home and wait for the pie to fall from the sky! Because you complain that you don’t have opportunities, and when opportunities come to you, you can’t seize them because you don’t know how to seize them! Because of your poverty, you have low self-esteem! You shrink back, you dare not do anything! You will only work for others!

You have no special skills, you can only use brute force! You, like your parents, are in a vicious cycle! Therefore, you will always be a wage earner who has been working!

Many people want to seize the opportunity, but when they want to do something, they often find many reasons for themselves to keep themselves in conflict! Constantly

wasting time and wasting time. Such as:

1. I have no eloquence - Wrong: No one is born to be good at speaking, and the speech masters on the stage cannot speak well all at once. That is the result of countless rehearsals behind their backs! You are very good at scolding and complaining

but this kind of eloquence is worthless eloquence. When you watch others argue, you are full of judgment and do not know how to reflect on yourself. If you put in the effort Practice, are you still saying that you have no eloquence today?

2. I have no money - wrong: it’s not that I don’t have money, but that I don’t have the brains to make money. Have you been working for several years and have no money? Yes, but it was spent. Spending money on things that have no return on investment. If you spend it on food, drink and fun, or if it is stored and depreciated, the value is not maximized, so the money cannot make ends meet. Be a moonlight clan every month, go round and round, have no foresight, be a monk ringing the bell every day, and just muddle along.

3. I don’t have the ability - Wrong: If you don’t give yourself the opportunity to exercise, who will be able to do it from birth? Will you be a social elite as soon as you graduate? Success immediately as soon as you start a business? When others study hard, accumulate hard, and find methods,

but you only do a little every day and you feel bored. After learning a little bit, I felt it was boring, after reading a few pages of the book, I didn’t want to read it, and I told myself and others that I was not interested in learning. Then for most of my life, I accomplished nothing and complained all day about God not giving me a chance. Ability is acquired through hard work. If you don't work hard to be capable, a genius will become a fool. But with hard work, no matter how stupid you are, you can become an elite.

4. I don’t have time—wrong: I have a lot of time, but I also waste a lot! While others are fulfilling, you are watching TV. While others are studying hard, you are wasting your time playing games. In short, time just feels superfluous and your life is getting more and more boring. When others make money, you envy others, but if you don't learn from others and seize your time to create value, you will be ignorant all day long.

5. I am not in the mood - wrong: I go out for fun when I am in a good mood, drink at home when I am in a bad mood, go shopping when I am in a good mood, play games when I am in a bad mood, and play games when I am in a good mood. Go enjoy yourself and take a nap when you feel bad. Good or bad moods are the same, but they just don’t do the right thing anyway.

6. I have no interest - Wrong: What is interest? Everyone is interested in eating, drinking and having fun, but there is no fun without achievement! If you don’t have money, what can you do to enjoy life? What are your interests? Are you going out for a trip and coming back as a living person, going out to karaoke and coming back with an empty wallet, going out for a lot of shopping and coming back miserable... Are you interested in working part-time? Are you interested in taking the bus? Are you interested in signing in and clocking out at get off work? Are you interested if your family urgently needs a large amount of money and can't come up with it? I borrowed it

I don’t have any money, are you still interested? The person who sells rat poison is interested in rat poison...?

7. I’ll consider it—wrong: If I consider doing it, it’s possible, but I won’t be willing to do it if I don’t! When I think about working all day, I still have no idea

So let’s start doing it tomorrow! Then I thought about it, forget it, it’s not easy to make money! No, no, even working to make money is not easy, so I decided not to give up the opportunity! Oops, it’s already dark, let’s talk about it tomorrow! Then the next day it happened again

Because of the above 12345 points, because of thinking and thinking, the cycle continued, and in the end I couldn't make a decision. I hesitated, wasted a lot of time, and still got nothing.

There is a saying: "Poor people must be hateful!" It's not that you don't have opportunities in your life, it's that you don't strive for and grasp them! Too many excuses, too many reasons...! Those who strive for it will try their best to fight for it, and they will try their best to find a way even if they don't have a penny! Those who don't strive for it will not be able to move or get rich even if they are given one million, and they may even be completely defeated. This is the lack of mobility!