OEM wine is what we often call OEM, that is, contract production.

OEM is commonly known as OEM. Also known as: OEM or ODM. Specifically, OEM (Original Equipment Manufacturer).

Original equipment manufacturer, ODM (Original Design Manufacturer), original design manufacturer OBM (Original Brand Manufacturer), original brand manufacturer OEM.

Also known as OEM production and OEM production, it was first popular in developed countries such as Europe and the United States. It is a rule of the game for large international companies to find their own comparative advantages, which can reduce production costs and increase brand added value.

In recent years, this production method has become more popular in the domestic home appliance industry. For example, TCL has ordered the production of washing machines at Samsung in Suzhou, and Changhong has ordered the production of washing machines at Ningbo Disheng.

For example: Party A takes a fancy to Party B's products and asks Party B to produce them using Party A's trademark, which is called OEM; Party A brings its own technology and design and lets Party B process it, which is called ODM; yes For Party B, it is only responsible for producing and processing other people's products, and then affixing other people's trademarks. This is called OBM.

OEM processing means that the merchant does not produce the product himself, but entrusts other production companies to produce it, and the brand is its own. The OEM company is entrusted with the responsibility of R&D, design, and market development. The advantage of this approach is.

Dealers can formulate the most appropriate marketing plan based on their actual situation. When problems or changes in the plan or market are discovered, they can adjust the plan and formulate countermeasures as quickly as possible.

At the same time, profit margins can be controlled by oneself, eliminating many troubles such as disagreements between manufacturers, and calmly dealing with complex and ever-changing business wars with the fastest response and the highest efficiency.

Manufacturers can make fuller use of their own resources to achieve the purpose of improving efficiency. In this way, manufacturers can truly complement each other and achieve a win-win situation. Extended information

In recent years, as Chinese consumers’ demands for high-quality products have continued to escalate, imported beer brands are increasing their investment in promoting their high-end beers, while domestic beer companies have been transforming towards high-end products and constantly passing the Promote high-end brands to improve performance. It can be said that the mid-to-high-end market has become the main battlefield for competition between domestic beer and imported beer giants.

Recently, it was reported that the Carlsberg Group will spend approximately 500 million Danish kroner (approximately 520 million yuan) to promote Tuborg, Carlsberg and Triumph 1664 (1664 Blanc) in China. High-end brand.

Hu Yue, Director of Corporate Affairs of Carlsberg China, said in a previous interview with reporters that various factors such as China's consumption upgrade and diversification of consumer demand are changing the structure of the entire Chinese beer industry.

More and more consumers are now willing to pay more to buy high-end beer that suits a specific occasion and personal drinking preferences. High-end beer has become an important source of growth for the company.

According to Carlsberg’s 2017 third quarter financial report, although the group’s global sales fell by 4%, sales in China increased organically by 6% due to high-end initiatives; while high-end brands such as Tuborg and Carlsberg have experienced a global Revenue growth relies on the Asian market represented by China.

In addition to Carlsberg, AB InBev China also made frequent moves in high-end beer last year: In August, AB InBev reached a five-year contract with Diageo and won the exclusive operation of the high-end dark beer brand Guinness in mainland China. right.

In September, low-calorie Michelo beer, priced at about 15 yuan, was introduced to China in an attempt to attract young Chinese people who pursue health with concepts such as fitness and low calories.

At the same time, domestic beers have also launched personalized high-end beers to expand into the mid-to-high-end market. China Resources Snow Beer’s Snow Beer series include Snow Pure Life and Snow Face Makeup.

Hongyun Dangdou, Augute, Classic 1903 and Chunsheng under Tsingtao Beer, pure white beer under Yanjing Beer, and Snow Castle craft beer series under Zhujiang Beer are all impacting the high-end market. A masterpiece.

“In the past, consumers used to drink beer together, but now they taste wine and choose the beer that meets their own taste needs.” At the forum of the first national China Time-honored Brand Expo held previously.

Sun Mingbo, chairman of Tsingtao Beer, shared with the media the tremendous changes that have occurred in the domestic beer industry in consumer culture, sales models and production methods, “In terms of sales models, channels used to be king.

Nowadays, consumers are becoming more and more powerful, so the production methods are also changing from large-scale, standardized production to personalized, customized, and small varieties.”

Baidu Encyclopedia. -OEM

People's Daily Online - Take the high-end route to challenge imported domestic beer and bid farewell to the "3 yuan era"