LOGO design, as a special method of human intuitive contact, is not only ubiquitous in social activities and production activities, but also about the fundamental interests of the country, social groups and even themselves. It is increasingly showing its extremely important function of * * *. For example, the national flag and national emblem, as the LOGO design of a national image, have special meanings that are difficult for any words and writers to express properly.
basic knowledge of logo design
1. basic requirements of logo design
1. because the logo design can only become a "logo" through the successful registration of the logo bureau. Therefore, the most basic requirement of logo design is the uniqueness of logo design graphics. In other words, after the logo is designed, it cannot be too similar to the restaurant logo design with other logo graphics of the same category. Otherwise, you can't pass the registration in the logo Bureau.
2. logo design should also emphasize the memory points of graphics, which makes people unforgettable.
3. ultimately, LOGO design should be applied to the restaurant logo design, so we should make the logo as suitable as possible for the practical application of various materials.
4. Try to express more contents with the most ingenious ideas, the most unique ideas and the most concise patterns. That is, we often say that less is more. Because the concise brand logo is the most convenient in practical application.
second, the method of logo design
1. figurative expression
2. symbolic understanding
3. abstract representation
4. text identification
3. matters needing attention in logo design
1. size correction.
2. illusion correction
3. color correction
4. limitation of logo
4. types of corporate logo
1. pattern logo
2．. text logo
3．. compound logo compound corporate logo design, which is generally composed of patterns and characters, is the most popular logo design method at present.
5. principles of logo design
1. the principle of taking MI as the core, highlighting the corporate image and personality
2. accurate meaning, consistent with the mission
3. concise and distinctive, infectious
4. relatively stable, able to catch up with the trend of the times forever
5. beautiful and exquisite shape,
LOGO design in public places, traffic LOGO design, safety LOGO design, operation LOGO design, what is the public logo, etc., which is in line with aesthetic principles, has intuitive and convenient effects on guiding everyone to carry out orderly normal activities and ensuring the safety of life and property. Special LOGO designs such as trademarks, store logos and factory logos have serious practical value and legal guarantee effect for developing economy, creating economic benefits and safeguarding the rights and interests of companies and consumers.
all kinds of serious activities at home and abroad, conferences, sports meetings, postal delivery, finance and trade, institutions, collectives and themselves (book seals, signatures) almost all have their own LOGO designs, which play a role in communication and publicity from various perspectives. Trademark design companies promote the progress of social economy, politics, science and technology and civilization to ensure their respective rights and interests. With the increasing frequency of international communication, the characteristics of intuitive, visual and free from language and characters of LOGO design are extremely beneficial to international communication and application. Therefore, international LOGO design has been rapidly promoted and developed, becoming one of the most useful means of visual transmission and an intuitive contact thing for human beings.