On August 7th, Xu Ruibiao, director of the Trademark Office of the State Administration for Industry and Commerce, and his party, accompanied by Zhang Xuelin, deputy director of the provincial bureau, Zeng Yunchuan, director of the municipal bureau, went to Yongjia County for investigation and research.
Xu Ruibiao and his party went to Zhejiang Red Dragonfly Shoes Co., Ltd. and Ritai Group Co., Ltd. for investigation and guidance. In Red Dragonfly Company, the person in charge of the company introduced the company's development and trademark management to Director Xu Ruibiao. Wang Shaomin, Director of Yongjia Bureau, reported the attention and support of local government departments for trademark brand work and the cultivation and rights protection work of industrial and commercial departments.
Director Xu Ruibiao fully affirmed the trademark work in Yongjia County, and thought that Yongjia has made outstanding achievements in both domestic and international trademark registrations, and the practice of private enterprises attaching importance to the construction of trademark working mechanism is worth popularizing. In view of the difficulties encountered in the protection of the exclusive right to use trademarks of enterprises, Xu Ruibiao pointed out that the industrial and commercial departments should establish a long-term working mechanism for trademark protection by strengthening daily supervision, carrying out special rectification, and increasing administrative law enforcement. Xu Ruibiao encouraged Yongjia to continue to do a good job in trademark work, constantly improve the comprehensiveness of this work, and constantly upgrade the brand level of trademarks, so as to play an exemplary role in county trademark work throughout the country. At the same time, we should pay attention to outstanding characteristics, give play to our advantages according to our own characteristics, and highlight the brand value of trademarks.
Xu Ruibiao and his party also visited the fashion integration flagship store, science and technology laboratory and cultural honor room of Zhejiang Red Dragonfly Footwear Co., Ltd. and Ritai Group Co., Ltd..