How much does it cost to buy an ordinary trademark?

This depends on the industry you are buying, the registration time, and the use of the trademark. The value of a trademark is generally determined by the following:

1. Trademark name. The trademark name determines the self-propagation ability and trademark recognition of the trademark. The name of a trademark is very important. It is the face of a company’s products. , is also a weight for the appreciation of corporate intangible assets.

2. Trademark categories. The more categories a trademark has, the more complete it is, and the value of the trademark will be different accordingly.

3. Trademark and brand value. Some ready-made trademarks themselves have a certain degree of popularity. The higher the brand value, the more expensive the trademark price will be.

4. Quotation by the holder. Some holders have different assessments of the value of the trademark, so the price quoted by the holder also determines the price of the trademark.

Generally, the price of a trademark is around 20,000 to 50,000, some are around 50,000 to 100,000, and the more expensive ones range from hundreds of thousands to several million.

According to statistics, about 25% of the trademarks on the market now are priced at RMB 10,000-20,000, 68% are priced at RMB 20,000-50,000, and other trademarks are priced at hundreds of thousands or millions. When we buy a trademark we like, we can usually buy a suitable trademark for 20,000 to 30,000 yuan. However, the huge gap between trademark prices is still determined by market demand and the reputation of the trademark. Therefore, the price of a trademark has nothing to do with whether it is worth it or not, only whether it is suitable or not. Choosing the right trademark can help you create huge value.

When buying an ordinary trademark, the specific cost will be determined according to the value of the trademark. If the trademark itself is relatively famous and contains relatively high soft power, its value will be relatively high.