Having a professional digital camera with advanced functions does not necessarily mean that you can take good product photos. For small items such as jewelry, cosmetics, mobile phones, etc., only by choosing a reasonable placement angle can you present a beautiful composition.

The placement of the subject should have been designed between framing and composition. Different products require different shooting angles, and if you want to reflect the different characteristics of the same product, you also need to arrange the placement. This can be achieved by changing the angle. This is somewhat similar to the role of product display in shopping malls. In fact, the styles of the products are the same, but as long as they are arranged and displayed in different combinations, they will have different effects.

If the beauty of the product when placed is insufficient, it is likely to affect the buyer's interest in purchasing, and stimulating the buyer's desire to purchase is precisely one of the most important functions of product photos.

In addition to having a certain aesthetics, making products beautiful through the angle of placement can also be achieved by learning basic placement methods. As long as you find the basic rules of product placement, you can at least make the composition of the photo more reasonable, and also provide convenience for later image editing work.

1. Different angles reflect different textures

The same product can present different visual effects at different angles, which can lead buyers’ attention to different focuses.

For example, when placed flat, the first thing buyers see is the overall effect of the product; when the side of the product is used as the focus of the photo, the first thing buyers see is the details of the product.

How the items are placed depends on which part of the features the seller wants to highlight, but everything should be aesthetically pleasing, otherwise buyers may be repelled.

2. Re-shape the product

For some products that are smaller in size and have a relatively simple appearance, it may be difficult to create highlights in the picture when shooting a single product. At this time, the photographer needs to re-design the shape of the product.

The secondary design mentioned here does not change the original appearance of the product. Sometimes, the eye-catching effect can also be achieved through the same superposition of multiple products.

For example, for a chocolate, most chocolates are relatively single in shape and color. However, if several pieces of the same chocolate are stacked and arranged to create a new shape and layer, it will immediately become the same. The changes in the original lines make buyers feel more picturesque and more appetizing.

3. Small accessories add mood to the picture

When we visit cake shops, we will find that almost every cake, regardless of size and shape, will have some frosting and colored candies. The decorations not only make the cake more delicious, but also create a visual effect that looks more delicious.

You should also refer to this principle when taking photos of products. Through small accessories, you can incorporate the seller's emotion towards the product and create a desire for buyers to shop.

For example, when shooting a food, you can carefully choose a beautiful plate to hold the food, and pair it with a cup of steaming coffee or a beautiful drink, which will complete the same picture. a breakthrough. You don’t need too many such accessories, just one or two can be the finishing touch.

In addition to accessories, some scenes can also be used rationally. For example, a warm room, a clear blue sky, green trees, and colorful flower beds can all be used as a foil for the main body of the product.

4. Combining different products

Combining different products while highlighting the subject you want to show is a test of the photographer’s display skills. Combining products is different from using accessories and background to set off the main body of the product. What is shown in the picture may be a set of products, or it may be several products that complement each other.

Of course, the subject can never be placed at the back of the screen. Even if several products are displayed at the same time, the focus of the camera should fall on the subject product. You can also blur other products to highlight the main subject.

It should be noted that several products presented at the same time must be arranged in a more aesthetic shape to highlight high-end and quality. When buyers see photos like this, they may want to own these products at the same time, which invisibly increases the transaction volume.

5. Collocation of colors and shapes to highlight hierarchy

When multiple products are placed at the same time for shooting, the most likely problem is that the picture looks messy. Therefore, the matching of color and shape is particularly important.

For example, for several products with the same appearance, in addition to arranging them in a certain sense of sequence, the density of the gaps between the products should also be considered. Don’t let different colors overpower each other, but complement each other. You can also place a certain product differently from other products, such as tipping or tilting it. In such photos, the products seem to have come to life, and each product has a chance to win the favor of buyers.

6. Display the internal structure of the product to enhance trust

If only the appearance of the product is shown, the buyer is likely to question the internal structure of the product, which will also affect the buyer's opinion on whether Judgment in purchasing this product. Because there are certain risks in online shopping itself, every buyer will worry about the goods not being what they are. Therefore, showing the internal structure of the product in photos is the best way to dispel buyers' doubts.

For example, in the picture of a wallet, buyers may be impressed by the beautiful color and appearance of the wallet, but they may also have doubts about whether the interior of the wallet is practical and whether there are enough card slots to place various cards. . At this time, a picture of the internal structure of the wallet is essential.

After all, the pictures in the online store are to promote the conclusion of the transaction. Therefore, the beauty of the pictures cannot be regarded as the only criterion. The most important thing is to allow buyers to make a thorough understanding of the goods through the photos. learn. The shooting of a wallet is just an example. In addition, the stitching of clothes, the lining of shoes, the front and back of bedding, etc. can all be fully displayed according to this principle. The fewer concerns the buyer has, the higher the probability of closing the deal.