both are genuine.

Self-management means that JD.COM takes the goods from the partners himself, then builds his own warehouse and stores them by himself. If the goods are sold, he will distribute them through his own self-built logistics and be responsible for his own profits and losses.

the official flagship store means that the merchants settle in JD.COM, an e-commerce platform, pay a certain fee, sell themselves, and generally deliver through third-party logistics. There are two kinds, one is that brand merchants sign contracts with JD.COM, and they sell and deliver goods by other express delivery, and the other is that they sell and deliver goods by JD.COM warehouse, which is generally the official flagship store of the brand, but the problem is still not too big.

Extended information:

The official flagship store is an official flagship store of more than 1, brands in 12 categories, including Taobao, Tmall Mall brand women's wear, fashionable men's wear, boutique shoes and bags, beauty and makeup, jewelry, outdoor sports, digital home appliances, home life, famous home textiles, home decoration, books, audio and video, maternal and child products, food and health care, and sex and adult products.

is a life shopping guide for otaku, otaku and family! The application has a professional fashion style shopping guide, and cooperates with a large number of famous merchants of Taobao Tmall to launch exclusive preferential products for mobile phone clients!

Reference: Baidu Encyclopedia-official flagship store.