Soft Facial Cleanser is mid-range.

Soft has blazed its own path in China's daily chemical industry through its own efforts. It also established Sofitel's status as "China's No. 1 functional cosmetics brand". At the same time, Soft's good product quality has been recognized by consumers. Soft's brand value is 2.441 billion, ranking 383rd in the country. It is the most market-recognized functional mid-range local brand.

In 2004, Soft was awarded the title of "China's Well-known Trademark" by the China Trademark Administration (Trademark Office of the State Administration for Industry and Commerce). This title is also the only well-known trademark of a domestic facial cleanser brand.