1. Without the notice of trademark registration or trademark acceptance issued by the Trademark Office of the State Administration for Industry and Commerce, Tmall will not accept the application for brand opening (except for some categories of imported goods);
2. Tmall does not accept the application for registration of pure graphic trademarks, because such trademarks cannot name the store name and store domain name.
Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R mark or TM mark has an impact on the amount of deposit you need to pay when you settle in Tmall. Merchants need to pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and to pay liquidated damages to Tmall and consumers according to Tmall service agreement and relevant rules and regulations when the merchants violate the rules. The amount of deposit is as follows: 1, brand flagship store and specialty store: 65438+ 10,000 yuan with TM trademark, all of which are 50,000 yuan with R trademark; 2. Franchisee: 6.5438 yuan +0.5 million yuan with TM trademark, all 6.5438 yuan +0.5 million yuan with R trademark.
JD.COM's Requirements for Trademarks
1, Trademark Holder Qualification JD.COM Open Platform does not accept applications from individual merchants, so its registered trademark name must be a trademark under the name of the enterprise, not a trademark under the name of an individual.
2. The trademark identity qualification will not be accepted for settling in JD.COM without obtaining the trademark registration certificate or trademark acceptance notice. TM trademark needs a trademark acceptance notice, and the registration application time must be six months.
3, trademark form qualification JD.COM trademark does not accept the application for registration of pure graphic trademarks. The trademark applied for occupation can be words, numbers, letters, three-dimensional, color combinations or any combination of the above elements.
4. Store Type For flagship stores with trademark requirements, the seller can enter the JD.COM Open Platform to open a store with its own brand R trademark or TM trademark, or the authorization document issued by the obligee to open a brand flagship store in JD.COM (the authorization document should be exclusive and irrevocable). Specialty stores, sellers holding other people's brands, can enter as R trademark or TM trademark, and can open stores in JD.COM open platform with authorization documents. Franchise stores, which operate two or more other people or own brands under the same business category of JD.COM Open Platform, can open stores under the status of R trademark or TM trademark.