Trademark application is a complex process, and each link requires a lot of time and energy. However, in many of the above cases, the trademark application may not be successful because no reason for rejection is found.

Trademark search must be conducted before trademark registration. As long as you do a good job of trademark inspection, you will not be refused due to similar trademarks.

After strict search by professional organizations, the success rate of trademark registration will be greatly improved.

General trademark search procedures:

1. Classification according to market demand

Group management and maintenance of products/services must be registered for the corresponding type of products/services Trademarks to create a good and orderly market environment. The trademark registrant has 45 types of goods and services, including 1-34 types and 35-45 types of services.

2. Check whether the trademark has any negative impact

When registering a trademark, you should also consider whether the trademark name has any negative impact. For example, whether racial discrimination, national religion, and moral customs have been harmed. The trademark "Nigger" was rejected by the Trademark Office due to racial issues.

3. Check the previous identical or similar trademarks

If a company or individual applies for a text or graphic trademark and finds that it is identical or similar to a trademark previously registered by others, and there is no bad faith in the registration, Trademark applicants may consider changing their trademark application.

If the trademark contains Chinese, English and graphics, it is recommended to register them separately, which can not only improve the success rate of trademark registration, but also improve the flexibility of subsequent trademark use.

4. Ask about the popularity of the trademark

Obviousness means that the trademark should have characteristics that enable the relevant public to distinguish the source of the product.

For example, simple straight lines, ordinary geometry, etc. This needs to be considered when designing your logo.

Based on the trademark query, obstacles can be removed and it is clear whether the trademark can be operated safely. Trademarks are the cornerstone of brand building. Whether it is a large business or a small shop, we should lay a solid foundation to avoid turmoil.