what are the advantages of trademark transfer? What circumstances may cause the trademark transfer to be invalid? Trademark is a business card for the development of an enterprise, and even a booster for the rapid development of an enterprise. Therefore, many enterprises will choose to buy trademarks in the form of trademark transfer in the early stage of development, rather than re-registering trademarks. So what are the advantages of trademark transfer? What are the advantages of trademark transfer? Advantages of trademark transfer 1. Time advantage. Generally, the time required to apply for trademark transfer is only about 6-1 months. Compared with trademark registration, it can save a lot of time and cost and improve the efficiency of enterprises. Advantages of trademark transfer 2. Probability of success. Generally speaking, the success rate of registered trademarks in China is only about 37%, and the trademarks that are transferred are all registered and only need to go through the transfer procedures, so the success rate is greatly improved. Advantages of trademark transfer 3. Commercial value. The transferred trademark has a fixed customer base and has been recognized in the market. Direct transfer saves the time of promotion and publicity in the early stage of the enterprise, and the trademark itself has a relatively large commercial value. What circumstances may cause the trademark transfer to be invalid? Although trademark transfer has many advantages, the transfer cost is also higher than trademark registration. At the same time, in the process of transfer, trademark transfer may also be invalid. So what circumstances may lead to the invalidation of trademark transfer? 1. The trademark registration certificate is invalid. This kind of situation generally refers to the expiration of the registered trademark and no application for renewal has been made within a six-month grace period, or the registered trademark has been discontinued for three consecutive years; Or a trademark that has been cancelled by the Trademark Office. 2. Transferring the words, figures and combinations of registered trademarks without authorization. A registered trademark has been examined and filed by the State Trademark Office, and the user may not change it without authorization. A registered trademark that is changed without authorization shall not be transferred and shall not be protected by law. 3. Changing the name, address and other matters of the registrant without the approval of the relevant department without going through the formalities for change. The name and address of the registrant are unique and definite, which is an important basis for determining the owner of the exclusive right of a registered trademark and shall not be changed at will. Unauthorized changes are not protected by law. 4. After long-term use, a registered trademark may be well known to the relevant public, and consumers may associate goods using the same registered trademark. When transferring a registered trademark, in order to avoid confusion and misidentification, the law stipulates that the Trademark Office shall not approve the application for transferring a registered trademark that may cause misidentification, confusion or other adverse effects, and notify the applicant in writing and explain the reasons. 5. Trademark registrants are likely to confuse and misunderstand the same or similar trademarks registered on the same or similar goods, and lose the significance of protecting trademark exclusive rights. Therefore, the law stipulates that the same or similar trademarks registered on the same or similar goods shall be transferred together. What are the advantages of trademark transfer? What circumstances may cause the trademark transfer to be invalid? We will answer this question for you here. If you want to apply for trademark transfer, please contact our online customer service or call Bajie Intellectual Property National Free Service Hotline. We have many years of professional intellectual property agency experience, professional business team and the concept of serving customers wholeheartedly, which can help you apply smoothly.