Abstract: What is the significance of trademark protection? What measures are taken to protect trademarks? Trademark is the carrier of the quality, goodwill and popularity of an enterprise's products or services. It embodies the brand image of an enterprise and the quality of its goods or services. It is one of the important sources of the enterprise's competitive advantage and is related to the survival and development of the enterprise. question. Trademarks are very important to enterprises. The role of trademark protection is to protect the trademark use rights of trademark registrants and trademark use rights holders by law, to inform others not to use trademarks that are identical or similar to the trademark, and to pursue those who infringe the exclusive rights of others' registered trademarks. Responsibilities of lawbreakers. The importance of trademark protection. What is the significance of trademark protection? What are the measures for trademark protection?

The importance of trademark protection

1. Establish the brand image of the enterprise and enhance the core competitiveness of the enterprise

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Trademark is the carrier of the quality, goodwill and popularity of an enterprise's products or services. It embodies the brand image of an enterprise and the quality of its goods or services. It is one of the important sources of an enterprise's competitive advantage and is closely related to The survival and development of enterprises.

2. It is helpful for enterprises to develop and occupy the market

For consumers, a trademark is a sign of goods, services or the goodwill of an enterprise. Consumers often recognize the brand to purchase goods. , a trademark with a good reputation creates trust among consumers when choosing goods or services, stimulating them to purchase again. When a trademark establishes a good image in the minds of consumers, it will naturally gain a larger market share. Therefore, by operating trademarks, enterprises can establish a good image and win the trust of consumers, thereby better exploring the market and maximizing profits. Therefore, trademark well-known protection is very necessary.

3. It is conducive to promoting regional economic development

The number of trademarks and brand awareness are important indicators of measuring the economic development of a region. The development of famous brand products is the leader of regional economic development. sheep. In particular, famous industries in a region should pay more attention to trademark protection, actively create brands, improve competitiveness, and promote regional economic development.

4. It is helpful to prevent others from maliciously registering and free riding

Maintaining the interests of enterprises. Trademarks are an intangible asset of enterprises and an important means of competition in the market competition of enterprises. Good trademarks The protection work can prevent similar malicious registration of trademarks, or confusion of trademarks, free riding, affecting the reputation of the enterprise, damaging the good image of the enterprise, and infringing the interests of the enterprise.

What is the significance of trademark protection?

The function of trademark protection is to protect the trademark use rights of trademark registrants and trademark users by law, and to inform others not to use the trademark. For identical or similar trademarks, criminals who infringe on the exclusive rights of others’ registered trademarks will be held accountable. Ensure that consumers can distinguish different providers of goods or services through trademarks. At the same time, we will protect the legitimate rights and interests of consumers and businesses to the greatest extent possible.

What are the measures for trademark protection?

1. Enterprises should include trademark protection as brand strategy and review as soon as possible whether the trademark registration procedures are complete and whether the trademark has reached the renewal period. After an enterprise develops to a certain scale, it needs to apply for international registration as soon as possible.

2. Pay attention to accumulating basic information about the company's trademarks and evaluate the value of the trademarks

The value and popularity of the trademarks are closely related to the geographical scope of the company's product sales. In addition, advertising is also an important part of increasing trademark awareness. Therefore, information and data on enterprise product sales, advertising contract expenses, etc. are important basic information to verify the popularity of a brand. They are of great significance in declaring famous trademarks and well-known trademarks as well as possible trademark infringement lawsuits. .

3. Declare provincial famous trademarks as early as possible and prepare for the declaration of well-known trademarks

The scope and strength of legal protection of trademark rights have a greater relationship with the popularity of the trademark. The more well-known a trademark is, the wider the scope of protection and the stronger the protection.

4. Legal measures should be taken to resolve trademark infringements as soon as possible

If a certain infringement is not eliminated in time, the infringing trademark may become completely different from the original trademark in the long-term use. Legal trademarks exist, which is very troublesome for trademark owners. If existing infringements are not eliminated as soon as possible, more infringers may follow suit.

5. Apply for registered trademarks in a timely manner

While protecting domestic trademarks, we must also pay attention to the registration protection of international trademarks to prevent infringement disputes caused by preemptive registration of trademarks.