Simple logo design is a simplification, which compresses the brand image and characteristics into the most core, basic and pure elements. Here are some ways to help designers design better simple Logo.
1. Simplify graphic elements
In the simple logo design process, we can first collect the information of various elements related to the brand, find the simplest and most eye-catching elements, remove unnecessary complexity as much as possible, and keep the core symbols or images. Prevent any redundant elements from interfering with the user's understanding and memory of Logo. Only by striving for perfection can we achieve the best visual effect.
2. Use space utilization rate
One rule of minimalist design is to make good use of space and adjust its size and position according to graphic characteristics and font style, which not only makes full use of visual space, but also highlights its distinctive visual characteristics.
3. Based on classic fonts
The classic English square characters and the new Japanese home logo are based on the same classic font, which is highly distinguishable. Therefore, choose the font that matches the brand image, and use its simple and traditional design style to express the common points of graphics, so that the Logo can be more concise and concise.
Combine texture and color.
Color is also an important element in logo design. In the design process, you can choose a color or palette suitable for brand positioning and impression, minimize color options, and achieve the best visual effect. At the same time, when using monochrome foundation, we need to pay attention to using different techniques such as gray, texture and shadow to create a sense of movement and layering, so as to achieve different effects such as fun, liveliness, humor, cutting-edge technology and shock.
5. Good response ability
With the development of mobile Internet, people are more and more interested in getting information through smart phones and other devices, which requires high LOGO design for applications. Therefore, a simple Logo needs not only excellent design effect in the advertising field, but also good responsiveness, which can adapt to the display of different media, such as application icons, website icons, WeChat applets and so on.
To sum up, simple logo design not only represents the trend of modern commercial design, but also is an anti-corruption solution of trademark effect. Therefore, designers need to strive for perfection, accurately understand the brand positioning, and maintain the continuous improvement of creative thinking and technical level in order to design a concise logo that can be widely accepted. All these need to grasp the essence of brand and combine with future thinking in order to go further and further on the road of brand building.
Zhonghui Design Original Logo Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company, hoping to help everyone.