Any brand wants to be strong, besides publicity and planning, a strong sales team is also indispensable. Every successful brand has its profound corporate culture behind it. The soul of an enterprise is people, and corporate culture also needs people to carry forward. Any strong brand should be based on quality and take honesty as capital. Quality and integrity are the most critical steps. We should grasp the most unique style, be fashionable and be different. Combining the above two opinions is perfect. When you are alone, you still have to grasp your own brand, advertise and publicize. Nowadays, domestic enterprises talk about brands easily, and how to plan brand strategy. In fact, what they want to earn most in their bones is money, but perhaps because they have listened to more expert classes, they feel uncomfortable without talking about brands, as if they were farmers. However, how to build a brand and how to deeply brand the core content for your own enterprise? None of these bosses have seriously thought about it. They just think that with the shell of the brand, they can earn more money in their bags. This is their original intention of talking about brands or trying to build brands. Undoubtedly, modern China experienced many hardships, and western civilization dominated modern society. The game standards created by the West were not fully contacted by China until after the reform and opening up. Therefore, it is our goal to catch up with the world and the west in an all-round way. However, the form is easy to learn, but the spirit is difficult to reach. Now many enterprises in China have learned the look of the west, but the real spiritual content is only small in their own bones. Thus, in the case of the supremacy of interests, honor and integrity became the emperor's new clothes, which won infinite praise without being poked by children; And once you find a problem, just like a hooligan, you refuse to admit it. The bosses of poisonous vegetables, poisonous rice, clenbuterol, malachite green, melamine and fake purple sand can be said to have brought the intelligence and wisdom of China people to the extreme, and also carried forward their shamelessness to the extreme. Money and profit are the supreme ideals in their lives; Brand, integrity is for consumers to see, in their hearts even a lump of shit is not as good as. In the past two years, China's corporate reputation has basically collapsed, and everything is involved. And the saddest thing is that even those well-known enterprises called famous brands and well-known trademarks in China are also the same. Alas, in Ant Man, I really don't know who we can trust, and I really don't know when we will be one of the victims. Brand to enterprise is undoubtedly reputation to people. And a person's reputation and integrity are the basis of judgment. In fact, our ancestors have long given us a good inspiration on how to build a brand. Shanxi merchants and Huizhou merchants are the most representative economic groups in modern China. The biggest reason for their success is that they always insist on honesty in their operations. Think about it, how can Shanxi banks in China survive without integrity in that era of backward transportation and communication? ! So the brand is not promoted, but accumulated step by step. But look at our present enterprises. They always talk about western dogmatism, but they can't get rid of the influence of interests. So, outside, you learn from western gentlemen, but inside, you calculate how much profit you can make. These things, such as honesty and responsibility, are advertised to consumers and can be created with money. In the final analysis, being an enterprise is equal to being a man, and what kind of people are bound to have what kind of enterprises. But I think entrepreneurs in China must be very confused now. Their brains have been confused by interests and flattery to the west, and they have long been unable to distinguish between the east and the west, let alone the basic idea of being a man. As China people, we really want to support our domestic products. But I think that enterprises in China should live up to expectations and stand tall. As for the brand and profit, as long as you are a good person and a good enterprise, I believe there will always be one, and it will give you a satisfactory result. Advise entrepreneurs who are still immersed in brand obscenity: put aside the idea of fake brands, the real brand is tempered by integrity!