It should be the FILA brand.
It is one of the top ten sports brands in the world, mainly engaged in the development of products related to elegant sports such as tennis, skiing, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world. ?
The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of more than 100 years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business.
In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury. .
Extended information:
1. Brand trademark
Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 Come and design a logo for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.
This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.
In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business
2. Chinese market
The FILA brand was the earliest It was introduced to the Chinese market by Hong Kong Lianya in September 2005. In 2006, the first FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for US$48 million.
As a fashion sports brand, FILA is no stranger to Chinese consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers.
Baidu Encyclopedia - FILA
FILA official website - brand background