① Name according to the characteristics of the product or industry:

"Antarctic" and "Arctic Velvet" --- thermal underwear, you can feel warm just by looking at the name before wearing it;

"婷美"---a homophone for "termei", of course it is "very" good to be a woman;

"Jinba", "pin" brand, "xiong"---advocate The power of men. These three brands often appear in the sponsorship of boxing and martial arts competitions, which is inseparable from the toughness of their names;

"Admiration" and "Yi Er Shuang"---underwear pays more attention to It's "love" and "coolness";

"Holy Edelweiss", "King of Children", "King of Beasts" (leather clothing) --- hope to become the "king" of the industry.

The first starting point of the above method is "in line with the core positioning of the brand".

②Seek victory through weirdness: The 21st century is an era of publicity of sexuality. People no longer "follow what everyone else says" and start to act independently and in their own way. In particular, some avant-garde clothing companies often like to register "cool" trademarks. , win with "weirdness" and strive for a blockbuster.

③Win with "earth": Compared with the avant-garde, there are also many people who like to play silent and deep. Some seemingly earthy names are also very popular in today's era of flamboyant personality.

The purpose of these two naming methods is to "try to differentiate yourself from competitors."

④ Naming based on class and target customer segmentation:

Named based on class and named based on the living conditions of the target customer group. The characteristics of this kind of naming are: The name directly expresses the brand's customer segmentation and value orientation. Consumers need to "fit in" and conform to the "value and aesthetic personality of the target customer."

⑤It is named after "name". After something becomes famous, we ask it to help our own business. Although it seems opportunistic, sometimes it can get twice the result with half the effort.

Imitation naming. It is also a good way to register a trademark with the name of a well-known foreign or domestic clothing company brand with slight modifications to confuse the public and save money and effort while being specious to seize the opportunity.

⑥Look for "foreign" from foreign countries:

Name with numbers and letters to understand the name. Many brand names have certain meanings, and a name with profound meaning is sometimes easier for people to accept. Naming after a place: Directly quoting the place name adds a certain degree of regional emotion to the product.