Generally speaking, brand-name clothing products enjoy a high reputation in the market because of their excellent fabric performance, novel design and stable and reliable quality. Because of its unique influence on the market and high price, some unscrupulous traders do not hesitate to make and sell fakes in order to make huge profits, which seriously damages the legitimate rights and interests of consumers. How can consumers avoid being cheated and hurt by fake goods?

(1) To buy branded clothing products, it is best to go to a large shopping mall or specialty store, and pay attention to check whether the specialty store (cabinet) has a franchise certificate granted by the brand.

(2) check the unique signs of brand-name clothing.

For example, the registered trademark of "Playboy" series products is a rabbit head with a bow tie, and the trademark of the text book is "Playboy". The trademark of genuine "Playboy" products is in the obvious position of each product, the rabbit head is clear and exquisite, and so are the English letters; The fake rabbit head is rough and irregular, or it has long ears, or it is tilted.

Another example is the "Meng Te Jiao" series of goods, the registered trademark is "Meng Te Jiao Hua" and the registered trademark is "Meng Te Jiao". Similarly, the logo of the genuine "Montague" product is clear and beautiful, with water marks, and three "Montague Little Flowers" patterns can be seen under the fluorescent lamp.

(3) check the clothing logo

If the origin of brand-name clothing is outside China, according to national standards, imported clothing products should indicate the origin (country or region) of the product and the names and addresses of agents or importers and sellers registered in China according to law, and should also indicate the product name, product size specifications, ingredients and contents of raw materials used, washing methods, precautions for use and storage conditions, product standard number, quality grade, etc. In Chinese.

(4) According to the clothing logo, check whether the fabric component content of the product is consistent with the reality. Generally, high-grade clothing products are equipped with small pieces of fabric for standby. Consumers can extract yarns in both warp and weft directions, conduct a burning test, and identify them from the burning state, smell and residual characteristics of the fibers.

Characteristics of odor residues during fiber combustion

Cotton burns quickly. The paper burns into fine and soft gray-black flocs.

Marijuana burns quickly, and the paper burns into a fine and soft gray floccule.

Silk curls and melts hair, burning loose and brittle black particles.

Hair curls, melts and burns slowly. Black scorch with loose and crisp hair.

Viscose fibers burn quickly, and the paper smells a little gray.

Polyester melt, black smoke, sweet, hard and black beads.

(5) Check the appearance and sewing quality.

Brand-name clothing products, elegant version, comfortable clothing fabrics, buttons, zippers and other accessories of high quality, exquisite workmanship, uniform and fine stitches, should not have defects such as wire ends and stains.

(6) Check the inspection report

When consumers buy brand-name products, they can also check the inspection report of the quality supervision and inspection department of the products to ensure that the performance of the products meets the requirements of relevant national standards, industry standards or enterprise standards.