On December 14th, Haolai Group released the "Brand Rejuvenation Plan", and its black toothpaste will use the company's founding Chinese name "Haolai". As for the reason for the name change, the official explanation is: in order to better meet the increasingly detailed and diversified needs of global consumers for oral care products, a new era of brand development is opened to cater to the trend of the times.

the group also made a strategic decision to upgrade its brand positioning, and strived to become the leader of all-round oral care brands. Enterprises have also announced that they will actively shoulder stronger social responsibilities, and new public welfare projects and sustainable development plans are being promoted.

It is understood that black toothpaste is a famous brand in China, which was first founded in 1933 by Ningbo businessmen Yan Bolin and Yan Zhongli. The Yan brothers founded Haolai Medicine during the concession period in Shanghai, which is the predecessor of the existing Haolai Chemical Industry.

in p>1985, because Colgate couldn't compete with black toothpaste in the southeast Asian market, it took the initiative to acquire a 5% stake in Haolai Chemical for $5 million, thus black toothpaste became a brand of oral care owned by Colgate.

The English name of this brand was called "Black" at first, and later it was renamed "Dali", but the Chinese name has always been "Black Toothpaste", which has been used since 1933.

It is reported that this toothpaste was originally named "Black" because it was generally recognized at that time that black people had a white face in Hei Chi, and it is said that the original advertisement also mentioned that the formula of black toothpaste contained a dentifrice from a certain African tree, which was the reason why African black people had particularly white teeth.