"The majestic and heroic knight on horseback is hitting the ball with a pole" is a world-famous symbol of the series of polo club products in Sao Paulo, which was founded in California for nearly 90 years. Sao Paulo's famous brand series of clothing, including leisure and sports clothing and suits, jeans and sweaters.
T-shirts, ties, socks, handbags, luggage, stationery, leather goods and footwear, glasses, watches, gifts, etc.
Sao Paulo has long been admired and loved by many famous gentlemen in Europe and America. Healthy leisure taste and excellent elegant style have been widely embedded in the values of high consumption. With the passage of time, the classic clothes of S.B.POLO, who lived in the royal family and hid in the boudoir, became popular with its aristocratic demeanor. From America to Europe, Asia and even the world. Since 1970s, "Sao Paulo" has surpassed other famous brands and become one of the most popular imported brands in Japan. At present, Hongkong Li Nian Development Co., Ltd. has introduced this world-famous brand into Chinese mainland, and it has become a leisure sportswear pursued by consumers, especially young people. Sao Paulo, an internationally renowned clothing brand with the logo of Santa Barbara Polo Club as its trademark, was born here. Sao Paulo brand has been adhering to the polo spirit of being active, enterprising, all-out, coordinated and unremitting, relying on a long brand culture and its noble and classic temperament. After years of careful carving by many famous teachers, we have created a dress with classic style, simple style, confidence and vitality for the wearer. "Sao Paulo" has become synonymous with gentlemen's casual wear today.
Maybe you don't know, the T-shirts we often wear are POLO shirts, which originated from polo. Its English name is "polo shirt". Polo is a very noble sport, so polo shirts are endowed with the same noble temperament. With the development of human history, there are only a handful of clothing styles that can be worn today, and polo shirts have evolved from a special sportswear to one of the most commonly worn clothing styles today with their classic styles. As a brand originated from polo club, Sao Paulo has won the essence of its brand. While adhering to the classic style of polo shirts, it has continuously extended its wearing field with richer colors and fabrics, becoming a model for promoting polo shirt culture and being hailed as "the brand with the most polo spirit". In the early days, the brand authorization of Sao Paulo in China was undertaken by British Asia Company, which is one of the largest brand authorization agents in Hong Kong, as well as an all-round brand, trademark and copyright management company, with the Asian authorization business of famous brands such as Sao Paulo and Pepsi. Sao Paulo brand first entered the mainland from Hong Kong in the 1980s, first developed in Guangdong, and then gradually expanded to other parts of the mainland, and became synonymous with the era of high-end clothing in the mid-1990s. Since the late 1990s, the brand of Sao Paulo has been bought and sold many times, and it was sold by Rey Company in 2006. From the international brands admired by thousands of people in those years to the present owners, Global Fashion Fortune will help you solve the problem from the asset market of China clothing brands.
As an intangible asset beyond products, brand is the product of the development of industrial civilization in a certain period. When the product itself has surpassed the use value of the product itself and brought more symbolic meaning and enjoyment, the brand has an extremely lofty position in the hearts of consumers.
Therefore, when the enterprise develops to a certain extent, in the era of product brand, the survival of the enterprise in the market mainly depends on the competitive advantages such as cost, price and advertising to maintain its existence, so consumers feel that the quality is good, the quality is guaranteed and novel. Let consumers have an exact understanding of the product, even the company, and even the trademark affixed to this product. With the increase of enterprises, this understanding has a greater and greater impact on consumers. At this stage, consumers have an understanding of the use value of this brand. When they think of sports, they think of Nike. When they brush their teeth, they will think of Procter & Gamble, or when they do anything. In his mind, brand is an important means to choose shopping or consumption. At this time, enterprises can seek higher survival opportunities in the market, and the brand will surpass the product itself and enter the brand era.
When the brand has become a lifestyle of consumers by promoting culture, then the brand has entered the era of brand equity after a period of development. At this time, he depends not only on products, but also on marketing network, brand characteristics and brand characteristics to change consumers' consumption behavior. At this time, the most valuable asset of an enterprise is not the number of factories, specialty stores and network channels, but the most important asset is this intangible asset-brand.
The direct point of a brand is a trademark, a symbol, and an image that can make consumers have countless imaginations. This image can determine consumers' buying behavior, and it can also determine consumers to give the brand more spirit. Compared with Coca-Cola today, our understanding of it has gone beyond the beverage itself. At this time, as a transaction between consumers, the brand has become a value-added part and already exists as an asset. Therefore, the boss of Coca-Cola once said, "If the Coca-Cola factories all over the world burn to ashes overnight, then I believe there will be many banks all over the world queuing for loans the next day. What they are interested in is not my factory, but the trademark of Coca-Cola worth more than 40 billion. " So I believe that when any brand enters this time, intangible assets are often greater than tangible assets. Polo is a kind of high fashion with pure American style. This polo-inspired sportswear brand has now become a world-famous leisure sportswear brand. Ralph Lauren, a designer, has injected cordial American romantic colors into Polo's design style, is good at combining all kinds of exciting colors, and emphasizes the use of comfortable fabrics to bring personal comfort to the wearer.
RALPH LAUREN's realistic American style Ralph Lauren is a designer who "transforms American style into real value in his hands". Originally a salesman with a non-design undergraduate background in the 1970s, he accidentally got an opportunity to boldly launch a series of ties with a width of 4-5 inches, which not only shocked the popularity at that time, but also laid a solid foundation.
In Ralph Lauren clothing king, from men's wear, women's wear, children's wear, sportswear to home accessories, you can smell a free American atmosphere everywhere, and all the design details are based on a value that will not be eliminated by time. Ralph Lauren used to focus on creating an "American style" that blended the western frontier, Indian culture and Hollywood feelings. Ralph Lauren was named as a designer representing "American classics" by magazine media. In addition to clothing, Parf Lauren's leather accessories and accessories have developed very completely. From head to toe, including glasses, accessories, purses, belts, socks, shoes, etc. They all pay attention to a' lifestyle'. He leads the trend, but not very trendy, with a strong flavor of the American middle class.
As early as 1990s, Ralph Lauren began to develop Home Collection's blue-and-white plaid cotton sheets with solid hands. The cups and plates with small floral patterns and silver knives and forks are full of the leisurely atmosphere of American southern manor, which makes people yearn for it. However, many people often know the POLO series, but they don't know that his designer is Ralph Lauren; ; Polo' is the first menswear series designed by Lauren, hoping to remind people of the leisure life of the aristocratic class. Ralph Lauren also owns several brands, namely' timeless, textured, gorgeous and comfortable Ralph Lauren',' POLO RALPH LAUREN' specially designed for urban successful men who pay attention to personal style,' POLO JEANS COMPANY', which perfectly interprets the' POLO SPORT' of American cowboy style.