Year Historical Events 1998 Jianfa Liquor was established in Xiamen, Fujian; 2003 Jianfa Liquor became the agent for Wuliangye’s core products 39° and 52° premium Wuliangye, and since then entered the domestic mid-to-high-end liquor market; 2006 Jianfa The wine industry reached a cooperation agreement with CASTEL, the largest wine group in Europe and the third largest in the world at the time, and became the general agent of its core brand ROCHE MAZET in China. Jianfa Wine officially entered the imported wine market; 2007 1. Jianfa Wine established a national marketing center in Shanghai and began to set up marketing branches in various cities across the country to comprehensively and quickly build a national sales network;
2 , Jianfa Winery officially became the wine brand of six countries, namely Australian BANROCK, American Black Stone, Canadian NORTH SHORE ICEWINE, German Black Tower, Italian GANCIA ), the Chinese general agent of Chilean Red Manor Estate (TARAPACA), officially began the process of product globalization; 2008 Jianfa Liquor introduced Scottish Royal CLAN Whiskey (ROYAL CLAN), French JULES GAUTRET, and Balvenie Single malt whiskey (BALVENIE SINGLE MALT WHISKY), Glenfiddich single malt whiskey (GLENFIDDICH SINGLE MALT WHISKY) and other foreign high-end spirits products have since entered the Chinese imported spirits market, forming liquor, wine, imported spirits diversified product lines of mainstream wines; 2009 1. Jianfa Winery became the general agent of 13 French classified chateaus in China, and established China's first top wine brand alliance - Jianfa Wine·Classified Chateau Alliance (Camp; D·GRAND CRU CLASSE), the first to enter the field of high-end imported wine;
2. The first winery opened in Xiamen, and Jianfa Winery began to create independent retail channels;
3. Jianfa Winery became the top five in China’s imported wine industry; 2010 1. Jianfa Winery became China’s largest wine importer and the largest Chinese wine buyer in the Bordeaux region of France, confirming Jianfa Winery’s domestic status Leading enterprise in imported wine;
2. ROCHE MAZET, a brand distributed by Jianfa Wines in China, has become the French wine brand ranking first in domestic import volume and sales volume;
3. Retail channels continue to develop, and wine cellars in Shanghai, Beijing, and Quanzhou are opening one after another;
4. Jianfa Wine Industry·Classified Winery Alliance (Camp; D·GRAND) CRU CLASSE) has increased the number of exclusive agents for famous wineries to 24, and has become the general distributor of high-end wines such as Chilean Senna (SENA) in China. It is also the most important partner of famous French Bordeaux wines such as Lafite and Margaux in China. and one of the distributors.
2011 1. Jianfa Liquor Industry became the national brand operator of Wuliangye's "Dongfanglong" brand and began to independently operate liquor brands nationwide;
2. Jianfa Liquor Industry has established a presence in eight cities across the country A fine wine cellar has been set up, and its own retail channels are basically mature;
3. The first domestic imported wine brand store - Marcy store has moved from planning to physical store design, creating a pioneer in imported wine in China A new chapter on the road to branding;
4. In 2011, with a customs import volume of 12 million bottles, it continued to be China's largest wine importer; 2012 1. Jianfa Wine Fuzhou Chunjiu Winery officially opened, Jianfa Liquor Industry Fuzhou West Lake Hotel Chunjiu Cellar opened;
2. After one year of preparation, the first standardized Marcy store was launched in Liuzhou on August 7. Taizhou, Huzhou, Specialty stores in Cixi are opening one after another;
3. Jianfa Liquor Industry was elected as the chairman unit of the Liquor Importers and Exporters Branch of the China Chamber of Commerce for Import and Export of Food and Native Livestock.