The company has "Amis AIMS" professional down jacket brand, including "Amis adults" and "Amis children". "Aimissdult" focuses on serving the trendy urban women aged 25-45, which embodies a "imaginative and fashionable" lifestyle.
The product style of "Aimiss kids" is mainly fashion and leisure, serving happy children aged 3- 16. Take "from simple to extraordinary, tap the unique temperament and connotation of each child" as the core concept.
Extended data:
Aimeisi brand development:
65438-0998 opened Yani Fashion Store in Yuexiu District, Guangzhou, and founded "Aimeisi" brand.
In 2005, Hangzhou Aimeisi Clothing Co., Ltd. was established, and the company implemented the brand franchise strategy; In the same year, he entered the field of down jackets.
In 2007, the concept of "fur down jacket" was put forward for the first time, and differentiated management was implemented.
In 2008, the concept of "golden fur down jacket" was put forward to improve the quality and value of products; In the same year, the company name was changed to Hangzhou Mailun Fashion Co., Ltd.
On 20 10, Ames moved to Huacheng International Development Building, CBD, Qianjiang New City, and set up a brand operation center. Aimeisi brand won the honorary title of "Hangzhou Famous Trademark".
On 20 1 1 year, American Express introduced summer clothes, which opened a new chapter in its development.
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