1. Enterprises should carry out classified management of trademarks, use modern means to implement trademark management and monitoring, and provide timely reminders on trademark licensing periods, trademark registration renewals, continuous non-use, etc., to prevent trademarks from being used due to expiration and non-renewal. Exhibition, loss of trademark exclusive rights due to non-use for three consecutive years, and trademark infringement due to exceeding the license period.

2. If an enterprise changes the name, address or other registration information of the registrant, it should submit a change application to the Trademark Office in a timely manner. If the name or address of the trademark registrant is changed, all registered trademarks shall be changed together.

3. If an enterprise applies to cancel its registered trademark or cancel the registration of its trademark on some designated goods, it should submit a trademark cancellation application to the Trademark Office and return the original "Trademark Registration Certificate"; if it is not returned, If the original Trademark Registration Certificate is issued, the reasons should be stated in the application.

4. Enterprises can dispose of trademark rights through trademark licensing, transfer, pledge, capital contribution, etc. as needed.

5. An enterprise that licenses others (including its affiliated companies with legal personality or affiliated enterprises) to use a registered trademark must sign a trademark license contract. The contract must be reviewed by the person in charge of the enterprise's trademark management agency and reported to the enterprise. The principal agreed.

6. When an enterprise transfers a registered trademark due to business needs, it shall transfer the same or similar trademark registered on the same or similar goods together.

7. When an enterprise invests in trademark rights, it should conduct a trademark evaluation and specify in the relevant investment documents the trademark investment method, the price of the trademark, the variety, quantity, time limit and area of ??the goods using the trademark, and the distribution of trademark income. , the ownership of the trademark after the enterprise is terminated, etc.

8. Strengthen trademark asset management. Explore and establish a scientific accounting system to truly reflect the value of corporate trademarks and improve the input-output efficiency of trademark assets. Regularly entrust authoritative organizations to evaluate the value of trademarks, promptly and accurately confirm and measure trademark assets, provide a basis for corporate restructuring, foreign joint ventures, and cooperation, and prevent the loss of intangible assets.

9. When printing registered trademarks, enterprises should choose printing units with qualifications, good reputation, and relatively stable printing units. When an enterprise entrusts the printing of trademark logos, it should sign a standardized trademark printing contract with the printing unit, stating the name of the trademark printing client and the trademark printing unit, trademark name, trademark registration certificate number, printing quantity, and printing samples, etc. . The storage or destruction of printing plates and impressions should be clearly stated. Defective and used trademarks and logos during printing will be destroyed to prevent them from being lost and illegally used by others. When an enterprise designs or modifies product labels, packaging bags (boxes, boxes), posters and other items that need to be marked with registered trademarks, the parts involving the use of trademarks should be reviewed by the person in charge of the enterprise's trademark management department and reported to the enterprise. It can be printed only after being reviewed by a human being.

10. Enterprises should strengthen trademark management, establish a trademark registration and use system, specify more than two trademark custodians, be responsible for counting the number of trademarks, record the date of entry and exit of the logo, and establish a complete trademark system. Identify the entry and exit registration ledger. Enterprises should designate personnel to collect obsolete trademarks during use, register them according to the actual quantity, and destroy them centrally. The person in charge of the enterprise and the person in charge of the trademark management agency should regularly check the use of trademark logos.

11. Enterprises should establish and improve trademark files and keep them for a long time. When trademark management personnel change, trademark files should be handed over in a timely manner. Trademark files include registered trademarks, trademark usage, trademark management and trademark protection and other related information.

1. Registered trademark files: including the trademark registration certificate, as well as the trademark’s design, registration application, acceptance, approval, rejection review, objection defense, objection review and defense, dispute defense, transfer, renewal, Changes and other information;

2. Trademark use files: including the time of trademark use, product promotion and sales photos using the trademark, trademark licensing, trademark printing and other information;

3 .Trademark management files: including trademark pledge, evaluation and other information;

4. Trademark protection files: including trademark objections, disputes, industrial and commercial complaints, court prosecutions and other legal documents and judgment documents, announcement monitoring, infringement monitoring, etc. material.

12. If the enterprise's "Trademark Registration Certificate" is lost or damaged, it should apply to the Trademark Office for a replacement. If the "Trademark Registration Certificate" is lost, a loss statement should be published in the "Trademark Announcement". The damaged "Trademark Registration Certificate" should be returned to the Trademark Office when submitting an application for reissue.

Enterprises are not allowed to forge or alter the "Trademark Registration Certificate", otherwise they will be held criminally responsible according to law.

13. Enterprises should pay attention to collecting and retaining the market share of goods using the trademark, sales area, continuous use time before and after the trademark is approved and registered, the method, extent, investment and geographical scope of publicity or promotional activities , the value of the trademark, the market reputation it enjoys, the awareness of the relevant public, and the records of trademark infringement and other supporting materials provide a basis for enterprises to claim prior rights, fight against counterfeiting and protect rights, and apply for recognition of famous trademarks and well-known trademarks.