The difference between a trade name and a trademark is as follows: 1. The application for registration of different trademarks must strictly abide by the relevant provisions of the Trademark Law, so the rights related to registered trademarks are protected by the Trademark Law. Trademark rights belong to intellectual property rights and are highly protected by law. The state has not formulated a special law on trade names, and trade names are mainly registered according to the Company Law or the Regulations on the Administration of Enterprise Registration. The right of trade name belongs to the right of name and is slightly less protected by law. Second, the function of different trademarks is mainly used to distinguish goods, representing the reputation of goods, and must exist in connection with some specific goods attached to them. Trade names are mainly used to distinguish enterprises and represent the reputation of manufacturers, and must be associated with producers or operators of goods. Third, the scope of application is different. The Trademark Law stipulates that the period for the exclusive right to use a registered trademark is ten years. The exclusive right to use a trademark has no geographical restrictions. The exclusive right to use a trademark has a national scope and can even be extended to the global scope. There is no legal time limit for the right of trade name, which will make the enterprise live and die together; The scope of application of the right of trade name is limited, and it is only valid within the jurisdiction of the administrative department for industry and commerce. Fourth, the principles of registration are different. China implements the principle of "combining voluntary registration with compulsory registration" in trademark registration, which stipulates that whether to apply for registered trademarks of other commodities except drugs and tobacco products for human use follows the voluntary principle. The principle of "compulsory registration" applies to the registration of trade names. The acquisition of enterprise trade names must be registered by the relevant departments, and unregistered trade names may not be used.

Legal objectivity:

The difference between a trademark and a font size is as follows: 1, and the components are different. Enterprise names are generally composed of industry or business characteristics and organizational forms. A trademark can only be composed of significant parts that are different from the services provided by others. 2. Different functions. Enterprise names can identify the businesses of different enterprises, including services and commodities. An enterprise can have multiple service or commodity trademarks, but generally there is only one enterprise name. 3. The applicable legal procedures are different. As long as a trademark does not violate the provisions prohibited by the Trademark Law or infringe upon the exclusive right of others to use a trademark, it may not be registered for use, but it has no exclusive right. The name of an enterprise must be approved and registered by the competent authority designated by the state before it can be used. 4. The scope of exclusive rights is different. Once a trademark is approved and registered, it enjoys the exclusive right throughout the country. The enterprise name enjoys the exclusive right in a specific area. 5. Different forms of expression. Trademarks are represented by words, figures and their combinations. The enterprise name can only be expressed in words. 6. The applicable law is different. The laws regulating enterprise names vary greatly from country to country, while trademarks are regulated by trademark law and anti-unfair competition law. 7. Trademarks can be transferred or licensed to others, but enterprise names cannot.