Although the m5 does not use its own Huawei logo, except for the logo, everything else is made by Huawei.
Huawei’s car manufacturing is a hot topic in the automotive industry this year. Although Huawei has repeatedly emphasized that it does not build cars, its name appears in cars more and more frequently. Until the end of this year, at Huawei's most important winter conference, the first model under the AITO brand, the Wenjie M5, made its grand finale.
This is not the first appearance of Wenjie M5, but the difference is that this time it is on stage at Huawei's press conference, and the person who stands for it is Huawei's managing director Yu Chengdong. Although Yu Chengdong emphasized at the beginning that Huawei does not make cars, it is not difficult to find from between the lines of his words that he introduced this car just like introducing his "own child". Except that it did not directly display the Huawei logo, everything else was the same as those previously released. Electronics are virtually indistinguishable.
Like Cyrus, the AITO brand is still jointly created by Huawei and Cyrus, but this time, in addition to the hardware and software of the vehicle itself, AITO is at a higher-dimensional brand level. , also has a profound Huawei brand. Yu Chengdong said, "When designing this car, I asked our team that we must adhere to the brand spirit that Huawei's consumer business unit has adhered to for 10 years. We call it the 'three modernizations', which are high-end, fashionable, and youthful. oriented brand spirit”.
In the period of transformation of the new four modernizations of automobiles, Huawei responded with "high-end, fashionable and youthful", which is reflected in the brand. In addition to introducing Xiaokang Automobile at the beginning of the introduction of Cyrus In addition, there are very few mentions of Cyrus and Xiaokang Automobile at other times. Whether it is intentional or not, judging from the press conference, AITO seems to be trying its best to distance itself from Cyrus.
And, from a product perspective, when Yu Chengdong introduced the Wenjie M5, he repeatedly emphasized his requirement for this car, which is to have an experience comparable to that of a million-dollar luxury car. Things like "I asked the design department to create the feel of a million-dollar luxury car", "I asked the team to create the ultimate performance of a million-dollar luxury car", "I asked the team to re-tune the chassis", etc. were also mentioned several times. Although the pre-sale price is only RMB 250,000-320,000, in Huawei's eyes, the experience this car pursues is million-level. Huawei's ambition to "build a car" is not small, but what is its strength?
Specifically, aside from Huawei’s famous smart solutions, the M5 does have some “high-end” meaning in terms of hardware. For example, at the level of walking hardware, AITO Wenjie M5 adopts a front double wishbone and rear multi-link configuration, and the powertrain is a DriveONE motor provided by Huawei. As an extended-range electric vehicle, AITO Wenjie M5 is equipped with There is a 40kWh battery pack and a 1.5T four-cylinder engine using the Atkinson cycle. The system has a maximum power of 365kW and a peak torque of 675N·m. It can accelerate to 100 kilometers in 4 seconds and reach 1,242 kilometers under CLTC conditions. of cruising range.