Trademark agency is not only a trademark registration application, but also a simple job such as filling out a trademark application. In addition to being familiar with and understanding the trademark registration process and relevant laws and regulations, trademark agents should also have profound and extensive knowledge, and at the same time need to fully understand economic life and its industry development, and provide professional and guiding opinions and suggestions to customers. In addition, trademark agents and agencies themselves must abide by the law, be honest and trustworthy.
Although China's current trademark law regulates trademark agency organizations and trademark agency employees, there are now more than 20,000 trademark agency organizations in China, and the level and ability of employees are uneven. For example, some employees who have been in the business for less than half a year and don't know much about trademarks can also call themselves trademark agents. A few trademark agencies and personnel lack professional ethics and industry norms, and engage in business by means of deception and fraud, causing irreparable losses to customers.
The chaos in the trademark agency industry and its countermeasures mainly include:
Low price, free: reasonable price is the price of buying any goods and services. As the saying goes, there is no free lunch. . Trademark agency also has the cost of personnel and rent, which is lower than the reasonable price or even? Free? After all, competition cannot last long, and low prices can easily lead to low quality to a certain extent; There are also some trademark agents who played in the early stage? Low price for free? A cover for soliciting business, and then what? Emergency internal dredging? In the name of extra fees, or deliberately set obstacles in the inquiry, application and other procedures, in order to earn late review fees, objection defense fees, etc.
Deception: Some trademark agents cheat customers through false objections, false reviews, etc. What's more, they don't handle cases or simply don't handle cases after charging customers? People go to the empty building? . When dealing with trademark infringement on behalf of other customers, the author also received copies of the so-called Notice of Acceptance of Trademark Registration Application and Trademark Registration Certificate from the local administrative department for industry and commerce. After investigation, these documents were all forged.
In addition to the above-mentioned individual cases, the low quality, lack of ability and lack of experience of trademark agents are also one of the factors leading to chaos. For example, no inquiry before trademark application, no analysis and research after trademark rejection, and no unprofessional or even wrong suggestions will not only cause money losses to customers, but also damage their rights and interests without knowing the truth. In addition, there are some trademark agencies or employees who snatch the trademarks of other enterprises or even their own customers.
Trademark rights are intangible assets of enterprises, and excellent and honest trademark agents can play a vital role in promoting brand building and even business development of enterprises. Compared with the energy and time spent by other countries and regions and trademark agents in trademark inquiry and analysis, in China, the cost of a trademark application is extremely limited, and once the trademark right is lost because of greed for petty gains or the intention or negligence of trademark agents,
Trademark is an important symbol to distinguish different goods and services. In my opinion, it is inconceivable that an enterprise does not have its own trademark. So-called? A century-old shop? Its symbol is brand, and its way of survival and development is trademark or brand. For trademark agencies or trademark agency practitioners, brand? It is not only related to the development of customers, but also to the development of itself and the whole agency industry.
Therefore, choosing a reliable trademark agency is an important thing that every enterprise needs to do in trademark business. So-called? Expensive is cheap? What's unacceptable about spending more than 200 yuan in 300 yuan for tens of thousands or even more risk avoidance?