The rejection of Zhejiang Kangfuyuan's trademark for electronic ceramics pending trial means that after the trademark applied for registration was rejected by the Trademark Office, the applicant refused to accept the reasons and legal basis for the rejection and applied to the Trademark Review and Adjudication Board for review. If the applicant for trademark registration refuses to accept the decision of the Trademark Office to reject the application, he shall file an application for reexamination with the Trademark Review and Adjudication Board within 15 days from the date of receiving the notice.
Trademarks involve the building of corporate brands. Modern enterprises generally attach importance to trademark applications, and tend to apply for re-examination when important trademarks are rejected.