Answer Trademark transfer is an act by which a trademark registrant transfers the exclusive right to use a trademark to another party in accordance with legal procedures during the validity period of the registered trademark. Trademark transfer generally takes the following forms: contractual transfer, inheritance transfer, and transfer due to administrative orders. Transfer advantage time compared to registered trademark: 1 year (trademark review efficiency table) (Note: my country’s Trademark Office has not made clear regulations on the time for trademark registration. The efficiency of trademark registration is directly related to the number of domestic trademark applications. In recent years, it has been common (1 year) Transfer of trademarks: about 6 months. It can be seen that transferring trademarks can save time and cost (increased by 2 times). In this society where time is money and business opportunities, purchasing trademarks is of absolute significance to enterprises. Time advantage. Success rate comparison of registered trademarks: According to the China Trademark Network, the official website of the National Trademark Office, the total number of domestic trademark applications in 2005 was: 593,382, but the actual number of registered trademarks approved was: 218,731, with a success rate of only about 37%. Although the official website of the State Trademark Office, "China Trademark Network", has now made public the trademark search system, there is still a 4-5 month search blind period. At the same time, there is a certain similarity between trademarks, so the risk of registering a trademark is relatively high. Transferring a trademark: The risk is very low. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office, so there is no possibility of the State Trademark Office rejecting the trademark due to similarity. To transfer a trademark, both parties only need to file it with the National Trademark Office through an agency, and the transferee can obtain the trademark registration certificate and own the trademark. The success rate is 100%. It can be seen that trademark transfer greatly improves the success rate, reduces risks to a minimum, and enables companies to quickly enter the branding process. Trademark value and meaning compared to registered trademarks: According to the latest statistical information released by Xinhua News Agency, the total number of Chinese characters currently exceeds 80,000, but there are only about 3,500 commonly used characters. This shows that there are not many meaningful phrases that can be combined into names. According to statistics from the China Trademark Administration at the end of November 2005, the number of registered trademarks in China has reached 2.4714 million, and basically all the better Chinese character combinations have been registered. It is very difficult for companies to apply for a trademark with a good name. Most companies settle for a compromise and register a trademark that cannot highlight the characteristics of the company itself and its products. If the company eventually encounters obstacles in promoting the brand due to the trademark name, it will seriously affect the future development of the company. Transferred trademarks: According to statistics, there are currently about 300,000 trademarks that are idle due to the transfer of the original registrant's business or various other factors. They can generally indirectly or directly represent product characteristics and are easy to promote. It can be seen from this that it is already very difficult to register a trademark with a certain meaning and that is easy to remember. When purchasing a trademark, you can choose a trademark that is more in line with your own business and has its own business meaning. Trademark transfer