ST&SAT is affiliated to Foshan Saturday Shoes Co., Ltd.
Its brands include "ST&SAT" (Saturday), "FBL" (Fiberlier), "SAFIYA" (Sofia), "MOOFFY" and "Rizzo"; it represents Italy's "Baldinin" and "Killah" "brand.
The company has a design and R&D center, a professional manufacturing factory, 12 branches, 30 offices, and 1,200 specialty stores (counters) with various brand images in mainland China.
Extended information:
1. Business model:
Foshan Saturday Shoes Co., Ltd. is a large national shoe chain group company. While constantly exploring the market, Saturday Group Company always attaches great importance to the development of new products, adhering to the development idea of ??"production for one generation, development for one generation, and reserve for one generation".
In order to accurately grasp the fashion trends in the shoe industry, the company organizes group designers to visit Europe, Hong Kong and other places every year to experience world fashion and grasp popular trends. It also subscribes to a large number of world authoritative organizations. We collect data and obtain information through the Internet, and develop and design based on the characteristics of the Chinese market.
2. Development history:
In 1994, the first specialty store of the Chinese shoe industry was opened in mainland China. It has been rated as the most popular brand among local consumers in many cities in the country. In 1995, the Saturday shoe chain took the lead in the industry in adopting digital management. In 1997, Saturday repositioned and packaged the company's image and established a global brand. The CIS system enables enterprises to enter a more scientific and standardized operation system.
In 2002, Saturday Group Company moved towards standardization, standardization and rationalization, and gradually moved closer to large-scale enterprises and international enterprises with strong competitiveness; in May of the same year, SAFIYA (Sofia) opened in Shenzhen and Foshan The two places opened for business at the same time, and the multi-brand strategy will become one of the company's business strategies; in 2003, the FINDBERYI brand matured and began to enter the national market.
Baidu Encyclopedia-Foshan Saturday Shoes Co., Ltd.