Product strategy mainly includes trademark, brand, packaging, and product positioning.

1. A trademark is a sign used to identify and distinguish the source of goods or services. Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as a trademark .

2. The essence of a brand is that the brand owner's products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors. The values ??include: functional benefits and emotional benefits.

3. In addition to the function of packaging boxes, packaging also plays an important role in modifying items and gaining the favor of the audience.

4. Product positioning is the process of establishing a specific image of the product in the minds of consumers through advertising or other marketing means at the beginning of product design or in the process of product marketing. Simply put, In other words, it is to create a decision-making shortcut for consumers when choosing products.

The primary factor of product strategy

Product is the primary factor in the marketing mix. Without products that meet market needs and are competitive, other marketing strategies of the enterprise will be impossible. First of all, we must deeply understand the meaning of relevant basic concepts, such as products, overall product concepts, product portfolios, brands, trademarks, packaging, etc. On this basis, we must carefully study relevant principles and methods, such as product portfolio principles, brand strategies, and packaging strategies. etc., and finally be trained to apply the principles and methods learned in the analysis of cases.