1. The origin and development of McDonald's
McDonald's, this is a name that everyone is familiar with. McDonald's logo, the golden arches, is an unforgettable symbol. What makes it so impressive to everyone? Falling in love so much? Even when the English letter "M" is mentioned, everyone will think of McDonald's? Now, let us review the development history of the golden arches of this fast-food restaurant famous all over the world - McDonald's life-long struggle!
01. Origin
Many people think that McDonald’s was founded by Ray Kroc. But in fact, McDonald's was founded by the McDonald brothers, and Ray Kroc developed it and expanded it to all parts of the world. (Note 1) In 1948, the McDonald brothers founded the first fast food restaurant. In 1928, McDonald Jr., who had just graduated from high school, went to California to join his older brother because he could not find a job. McDonald's. The two brothers started by selling hot dogs and eventually transformed into a fast-food chain selling French fries and burgers. The two brothers have the ability to start the McDonald's business; however, they do not have the ability to develop McDonald's! (Note 2)
02. Development
A. Founder
AD 195 Four years ago, McDonald's founder Ray Kroc met the McDonald brothers for the first time. Since the McDonald's brothers were unable to expand the McDonald's business, when their business became modestly successful, Ray Kroc joined them. (Note 3)
B. The establishment of the first McDonald's
In 1955, Ray Kroc became the first McDonald's franchisee. Kroc is a man with great ambitions and ambitions. He was born as a wholesaler in Chicago. He was very discerning and was very optimistic about the prospects of McDonald's, so he cooperated with the McDonald's brothers to establish the first franchise chain store. (Note 4)
C. Transfer of management rights
In 1961, Ray Kroc purchased the trademark rights from the McDonald brothers to operate the McDonald's restaurant business. He had the courage and adventurous spirit. When McDonald's business was at its lowest, Kroc bought the McDonald's trademark for US$2 million and operated McDonald's with technological management. (Note 5)
D. Stock listing
In 1965, McDonald’s stock was officially listed. Because Kroc managed the McDonald's business very successfully, the delicious burgers under the golden arches and friendly service captured the hearts of many customers. McDonald's occupied a place in people's hearts, and its stock was officially listed. (Note 6)
E. Multinational enterprises began to sprout
In 1967, the first McDonald's outside the United States, Canada, was established. The main reasons for the success of "McDonald's" are: three "S" and "Q, S, C, V". In terms of business management, the "Three Ss" are "simplification", "standardization" and "specialization". This is McDonald's business philosophy. In terms of business philosophy, McDonald's focuses on Q, S, C, and V, which means quality, service, cleanliness, and high quality and low price. (Note 7)
F. The Growth of Multinational Enterprises
Because of 3S and Q, S, C, and V, in 1978, McDonald’s had 5,000 customers worldwide In 1988, there were more than 10,000 McDonald's stores around the world. In just ten years, McDonald's expanded to the world at an alarming rate, with an average of one every 3 hours. McDonald's was born all over the world. Until now, McDonald's fast food restaurants have spread all over the world, and the number continues to increase.
In 1955, the world's first McDonald's was established in Elk Grove Village, Chicago, USA by founder Mr. Ray A. Kroc. The delicious burgers and friendly service under the golden arches were immediately welcomed by people from all walks of life.
McDonald's has more than 28,000 branches in 121 countries on six continents around the world. On January 28, 1973, McDonald's Taiwan established its first store center on Minsheng East Road, Taipei. After years of hard work, , Golden Arches have spread almost all over the province. By the end of 1990, McDonald's had 350 stores in Taiwan and was expanding rapidly. Traveling around the world, you can almost see the friendly Golden Arches. Today, McDonald's has become a leading brand of fast food restaurants, and is deeply loved, supported and recognized by the consumer public. In order to share the successful catering business experience with local aspiring entrepreneurs, 1. The origin and development of McDonald's
McDonald's, this is a name that everyone is familiar with. McDonald's logo, the golden arches, is an unforgettable symbol. What makes it so impressive to everyone? Falling in love so much? Even when the English letter "M" is mentioned, everyone will think of McDonald's? Now, let us review the development history of the golden arches of this fast-food restaurant famous all over the world - McDonald's life-long struggle!
01. Origin
Many people think that McDonald’s was founded by Ray Kroc. But in fact, McDonald's was founded by the McDonald brothers, and Ray Kroc developed it and expanded it to all parts of the world. (Note 1) In 1948, the McDonald brothers founded the first fast food restaurant. In 1928, McDonald Jr., who had just graduated from high school, went to California to join his older brother because he could not find a job. McDonald's. The two brothers started by selling hot dogs and eventually transformed into a fast-food chain selling French fries and burgers. The two brothers have the ability to start the McDonald's business; however, they do not have the ability to develop McDonald's! (Note 2)
02. Development
A. Founder
AD 195 Four years ago, McDonald's founder Ray Kroc met the McDonald brothers for the first time. Since the McDonald's brothers were unable to expand the McDonald's business, when their business became modestly successful, Ray Kroc joined them. (Note 3)
B. The establishment of the first McDonald's
In 1955, Ray Kroc became the first McDonald's franchisee. Kroc is a man with great ambitions and ambitions. He was born as a wholesaler in Chicago. He was very discerning and was very optimistic about the prospects of McDonald's, so he cooperated with the McDonald's brothers to establish the first franchise chain store. (Note 4)
C. Transfer of management rights
In 1961, Ray Kroc purchased the trademark rights from the McDonald brothers to operate the McDonald's restaurant business. He had the courage and adventurous spirit. When McDonald's business was at its lowest, Kroc bought the McDonald's trademark for US$2 million and operated McDonald's with technological management. (Note 5)
D. Stock listing
In 1965, McDonald’s stock was officially listed. Because Kroc managed the McDonald's business very successfully, the delicious burgers under the golden arches and friendly service captured the hearts of many customers. McDonald's occupied a place in people's hearts, and its stock was officially listed. (Note 6)
E. Multinational enterprises began to sprout
In 1967, the first McDonald's outside the United States, Canada, was established. The main reasons for the success of "McDonald's" are: three "S" and "Q, S, C, V". In terms of business management, the "Three Ss" are "simplification", "standardization" and "specialization". This is McDonald's business philosophy. In terms of business philosophy, McDonald's focuses on Q, S, C, and V, which means quality, service, cleanliness, and high quality and low price.
(Note 7)
F. The Growth of Multinational Enterprises
Because of 3S and Q, S, C, and V, in 1978, McDonald’s had 5,000 customers worldwide In 1988, there were more than 10,000 McDonald's stores around the world. In just ten years, McDonald's expanded to the world at an alarming rate, with an average of one every 3 hours. McDonald's was born all over the world. Until now, McDonald's fast food restaurants have spread all over the world, and the number continues to increase.
In 1955, the world's first McDonald's was established in Elk Grove Village, Chicago, USA by founder Mr. Ray A. Kroc. The delicious burgers and friendly service under the golden arches were immediately welcomed by people from all walks of life. McDonald's has more than 28,000 branches in 121 countries on six continents around the world. On January 28, 1973, McDonald's Taiwan established its first store center on Minsheng East Road, Taipei. After years of hard work, , Golden Arches have spread almost all over the province. By the end of 1990, McDonald's had 350 stores in Taiwan and was expanding rapidly. Traveling around the world, you can almost see the friendly Golden Arches. Today, McDonald's has become a leading brand of fast food restaurants, and is deeply loved, supported and recognized by the consumer public. In order to share successful catering business experience with local aspiring entrepreneurs, McDonald's's secret to success
Establishing the "Golden Double Arches"
When McDonald's opened in 1955, it was just a Yili restaurant. It started as a neighborhood restaurant in Des Plaines, but today, it has established more than 30,000 restaurants in more than 100 countries around the world, becoming the world's largest fast food service organization.
McDonald's knows that if it wants to succeed, it must operate flexibly and adapt to changes in society. In order to cater to the trend of people increasing the use of vehicles, McDonald's opened its first "drive-thru store" in Sierra Vista, Arizona, in 1975.
McDonald's food styles are also constantly increasing to cater for changes in consumer tastes. The company knew there was a need for a convenient, high-quality breakfast option and launched the Bacon and Egg BurgerTM in 1973.
Founder
Raymond Albert Kroc (1902-1984), reference: mcdonalds/chinese/about/index,