Trademark design is a creative labor to determine the best business goals. Commodity naming is a trademark when it is expressed in words and patterns. Trademark design should be diverse, ingenious, concise, easy to read and remember, bright and eye-catching, unique and novel. Trademark is a combination of various intentions of industrial and commercial enterprises, which can publicize goods, make consumers easy to identify and confirm, arouse excitement, appreciation, and induce association and imagination. When designing a trademark, we should adopt different strategies according to the characteristics of the market, management mode, sales target and media, so as to create prestige in the eyes of consumers and turn it into intangible wealth.