The gold jewelry from Shanghai Lao Fengxiang is quite good.

Lao Fengxiang is the only century-old restaurant in China that was passed down from one and a half centuries ago to the present. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Lao Fengxiang Founded in 1848, Lao Fengxiang has gone through more than 150 years and is a century brand in China's jewelry industry. Laofengxiang Silver House is the only century-old store in China that was passed down from one and a half centuries ago to the present. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Lao Fengxiang Company has developed into a company integrating science, industry and trade, with more than 20 subsidiaries including Lao Fengxiang Silver Building Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., and Lao Fengxiang Diamond Processing Center Co., Ltd. It has four professional branches: jewelry factory, silverware factory, gift factory, and profile factory, as well as a large jewelry enterprise group with more than 60 chain silver shops, more than 300 specialty stores, and more than 1,000 dealers.

Lao Fengxiang "based on Shanghai, radiates across the country, and goes global." Over the years, Laofengxiang Company has adhered to the road of brand management. Through chain stores, image counters, special dealerships, specialty stores, regional agents and other channels, its marketing network has spread to 27 provinces, municipalities and autonomous regions across the country. Among them, the chain store in Shanghai has reached There are more than 40 stores located in various areas of Shanghai. Currently, Lao Fengxiang is actively developing cooperation with leading international jewelry companies.

“A gathering of elites and talents.” As a national brand in my country's jewelry industry, Lao Fengxiang has formed a rich cultural heritage and talent resources through careful watering and diligent cultivation of generations of Lao Fengxiang people. At present, the company has more than 1,300 employees, including more than 100 old, middle and young designers from three generations who have won titles such as Chinese Arts and Crafts Masters and Senior Arts and Crafts Artists, and more than 300 craftsmen and technicians. They created my country's first automatic necklace connecting machine, the first bright electroplating equipment, and the first lost wax casting machine. They have won more than 170 awards in major domestic and foreign jewelry design and production competitions over the years, and enjoy " "Jewelry Oscar" reputation.

In this expert-gathered enterprise, dozens of senior talents have become professors in relevant professional schools, and an educational internship and training base has been built in Laofengxiang Enterprise to provide services for the arts and crafts industry. It has trained and exported batches of design and production talents. In 2004, Shanghai Lao Fengxiang Master Design Center was established as one of the first batch of Shanghai original design master studios awarded by the Shanghai Municipal Economic Commission. The leading master is Zhang Xinyi, a Chinese arts and crafts master, and the chief designer is Zhang Jingyang, a Chinese arts and crafts master. Arts and crafts master Song Jing, Shanghai arts and crafts master Lu Lianlian, etc.

“Old brand, new styles, fine craftsmanship, and good reputation” are consumers’ best understanding of the Laofengxiang brand. All of this comes from Lao Fengxiang's continuously innovative business philosophy, strict quality management system, perfect bank management standards and complete ten characteristic services. The widely circulated saying "Lao Fengxiang jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.

"Marketing innovation, technological innovation, management innovation, mechanism innovation". Lao Fengxiang has inherited and carried forward the excellent tradition and outstanding style of enterprise development over the past century and a half. On the one hand, it strives to win the trust of consumers with good reputation, exquisite skills, high-quality products and dedicated services; on the other hand, it actively Exploring the "three new and one high" path of new materials, new products, new technologies and high added value in the jewelry industry, we have achieved double harvests in business performance and brand building.

Lao Fengxiang "creates classics and enjoys quality". As the founder and disseminator of "Shanghai-style jewelry", Lao Fengxiang has formed a corporate culture of "sincerity, trust, precision, and kindness" and will continue to adhere to the corporate culture of "first progress, first win, first success" We develop together with shareholders, customers and employees with the business philosophy of "enjoying" and the development strategy of "becoming better, stronger and bigger".

"The phoenix sings in China, and the golden phoenix presents auspiciousness." In the 21st century, Lao Fengxiang will aim to build the first brand in China's national jewelry industry, and take the 2010 Shanghai World Expo as an opportunity to vigorously develop gifts and tourist souvenirs, striving to become the main force in Shanghai's tourist souvenir industry.

Lao Fengxiang is planning a grand plan for the future. Lao Fengxiang people will use their perseverance and courage to create tomorrow, create the future, and create glory again.

Lao Fengxiang

After exploration in recent years, Lao Fengxiang people have gradually formed the following corporate culture:

Mission: inherit and innovate national classics and internationally fashionable jewelry Products and Culture

Vision: "Create classics, enjoy quality"

Values: "Sincerity, Trust, Excellence and Perfection"

Sincerity - loyal to the cause, loyal to the enterprise, loyal to customers

To the letter - faith, confidence, reputation

To the most refined - to the fine industry, the fine craftsmanship, the fine product

Business philosophy: "*** advance *** win *** share" - create value for shareholders and develop together with customers Expand the market to achieve a win-win situation, share the results with employees and repay the society.

Management philosophy: "Innovation and excellence, collaboration and efficiency" focus on the overall development ideas of the enterprise, starting from changing concepts, and actively promote the construction of corporate culture with the theme of "enhancing confidence, uniting people, strengthening responsibilities and ensuring benefits" ：

Advocate for learning enterprises and cultivate common values ??

Adhere to science and education to develop enterprises, taking scientific and technological innovation as the leader

Rely on scientific management and strengthen corporate standards Operation

Build a harmonious enterprise and implement the strategy of strengthening the enterprise with talents

Lao Fengxiang’s cultural charm and cultural concepts inspired employees’ creative enthusiasm, and corporate employees integrated their personal values ??into Lao Fengxiang’s development ambitions ; Through humanistic management, each employee develops greater enthusiasm for creation and fully demonstrates his or her own value in Laofengxiang's development career, thus forming a corporate culture with values ??as the core. Lao Fengxiang products

Lao Fengxiang took the lead in the jewelry industry in mainland China to be ranked among the "Top 500 Asian Brands" and the "Top 100 Global Jewelry".

Lao Fengxiang's gold jewelry has been awarded the title of "Chinese Famous Brand" product and is currently the only Chinese famous brand product in Shanghai's jewelry industry.

Lao Fengxiang won the "11th consecutive title" of Shanghai's famous brand products and the "three consecutive titles" of Shanghai's famous trademarks. It is the earliest Chinese well-known trademark in my country's jewelry industry.

Shanghai Laofengxiang Co., Ltd. has won the title of National Customer Satisfaction Enterprise for 8 consecutive years, and has been shortlisted among the top 100 light industries in China and an advanced unit of "Service Integrity" in Shanghai.

Lao Fengxiang is the first enterprise in the jewelry industry to obtain ISO certification for the entire production and sales process.

Looking forward to your satisfaction~~