Rolex is a watch manufacturer, founded by Hans Wissdorf and Davies in 1905, headquartered in Geneva, Switzerland, which ranks among the best in the world watch industry and is called "accuracy".

Its design and production always maintain the traditional style and excellent quality. Once ranked 12 in the 20 18 global luxury goods strength ranking, and ranked 7th among the top ten most respected companies listed by Reputation Institute.

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Rolex is a classic brand in Swiss watch industry. The initial symbol of Rolex watch is a palm with five fingers, which indicates that the watch of this brand is completely made by hand, and then it gradually evolved into the registered trademark of Crown to show its dominance in the field of watches and the imperial spirit of Rolex in the watchmaking industry.

In the 1920s, Rolex fully developed the first waterproof watch. 1926, Rolex oyster waterproof watch was officially registered.

Rolex is widely loved by successful people because of its solemn, practical and unpretentious style. American NBA star shaquille o'neal once gave his teammates 24 Rolexes, and Hong Kong Chief Executive Tung Chee-hwa also wore a dignified and elegant Rolex steel watch on his wrist.

Britney Spears once bought a Rolex watch worth 65,000 pounds for her husband, about 800,000 yuan.