1978 After nearly 30 years of retirement, Coca-Cola signed an agreement with the government of China to return to the China market.
First, it was translated into the incomprehensible "biting wax", and then it was replaced by the "Coca Cola" translated by Professor Jiang Yi.
Coca-Cola has set up 45 production plants in China: COFCO Coca-Cola Huabei Beverage Co., Ltd. (hereinafter referred to as "Zhongke Huabei Factory") officially announced its production.
Extended data:
The development of Coca-Cola in China:
Entering the China market for the first time
1927, a drink-"Bite wax" quietly joined the streets of Shanghai.
This name is not the strangest thing about this drink. Its brown liquid, sweet and sour taste, and bubbles filled after opening the bottle cap make many people feel curious and interesting. With its strange taste and name, the sales of this beverage are naturally not good. So, the next year, the beverage company published a newspaper and offered a reward of 350 pounds for translation.
In the end, Jiang Yi, a British professor from Shanghai, beat all his opponents and won the prize. And this beverage company also got the brand name-Coca-Cola, which is recognized by the advertising industry as the best translation so far. It not only retains the transliteration of the English name, but also has an additional meaning than the English name, that is, the name "Coca-Cola" is easy to recite both in writing and orally. This is the first step for Coca-Cola to enter the China market.
From 65438 to 0948, Shanghai became the first overseas city for Coca-Cola to sell more than one million TEUs.
However, 22 years later, with the withdrawal of the American Embassy, Coca-Cola also withdrew from the Chinese mainland market. In the following 30 years, this kind of drink, which tastes a bit like Chinese medicine, has never appeared in the mainland market again.
1978 65438+February19, the day after the formal establishment of diplomatic relations between China and the United States, Coca-Cola Company officially announced its return to China in the United States and signed an agreement with China Grain and Oil Import and Export Corporation. According to the agreement, Coca-Cola's first bottle decoration factory in Chinese mainland will be provided by the Chinese side, and Coca-Cola will get an advanced production line.
In order to ensure water quality, Coca-Cola provided reverse osmosis water purification system for Beijing factory, which was the most advanced water treatment equipment in the world at that time, and only a few countries had this technology. Coca-Cola sent 180 experts and technicians to Beijing to help install equipment, debug and train China technicians.
Baidu Encyclopedia-Coca Cola (Brand)