Hello! Pledge loans can be made after well-known trademarks are evaluated. Trademark rights pledge loans are not a new type of business. We have done evaluations for many companies across the country and filed them with the State Administration for Industry and Commerce.

Introduction to trademark pledge loans

1. Concept of trademark pledge loans

Trademark pledge loans are a means of corporate financing. Currently, many provinces and cities in China The region encourages enterprises to use the intangible assets accumulated over the years to carry out financing cooperation. Major banks also issue pledge loans to some enterprises with high credibility, which is mainly reflected in the fact that most enterprises have obtained provincial famous trademarks and Chinese famous trademarks.

Trademark exclusive rights pledge loan is an innovative type of credit. It means that enterprises with brand advantages use the trademark exclusive rights that have been approved by the Trademark Office of the State Administration for Industry and Commerce in accordance with the law as pledges, and obtain loans from banks. A method of obtaining a loan and repaying the principal and interest of the loan at an agreed interest rate and period. The loan recipients are legal persons, other economic organizations and natural persons who hold a "Trademark Registration Certificate" and have been registered in accordance with the law, and have obtained China's well-known trademarks or provincial famous trademarks, and have a record of continuous profits for three years. The value of their trademark exclusive rights After being confirmed by a specialized trademark evaluation agency, within the validity period of the trademark exclusive right, in principle, you can apply to the bank for a short-term working capital loan of no more than 50% of the value of the exclusive trademark right within one year, and a medium- and long-term loan of no more than 3 years.

2. Process of applying for a trademark pledge loan

1. The trademark registrant should submit a loan application to the bank with the "Trademark Registration Certificate" and other relevant materials required by the bank;< /p>

2. After receiving the borrower’s loan application, the bank shall investigate and verify the borrower’s purpose of borrowing, the authenticity of the credit status, repayment ability information, and the basic situation of the pledged trademark, and promptly Give a reply;

3. If the borrower reaches a preliminary loan intention with the bank, the borrower shall entrust an intellectual property evaluation agency recognized by the bank to issue a trademark value evaluation report, and use the report and relevant materials to sign a loan with the bank Contract;

4. After the bank and the trademark registrant sign a pledge contract, both parties should apply to the Trademark Office of the State Administration for Industry and Commerce for registration procedures for the pledge of the exclusive right to use the trademark within 15 days from the date of signing the written pledge contract;

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5. Execute the loan contract;

6. The borrower shall submit the basic information on the registration of pledge of exclusive trademark rights to the Industrial and Commercial Bureau for filing.

3. Documents required for application for registration of pledge of exclusive right to use a registered trademark

1. "Application for Registration of Pledge of Exclusive Right to Trademark" signed or stamped by the applicant;

2. The principal qualification certificate of the pledgor and the pledgee or a copy of the identity certificate of the natural person;

3. The main contract and the pledge contract of the exclusive right to register a trademark;

4. If you want to handle it directly, you should submit a power of attorney and the identity certificate of the entrusted person; if you entrust a trademark agency to handle it, you should submit a trademark agency power of attorney;

5. Pledge the registration certificate of the registered trademark Copy;

6. Produce a value evaluation report of the exclusive right to use the trademark. If both the pledgee and the pledgor have reached an agreement on the value of the exclusive right to the pledged trademark and submitted relevant written approval documents, the applicant may no longer submit it;

7. Other materials that need to be provided.

Definition of trademark evaluation:

Definition of trademark evaluation Trademark evaluation is the confirmation, valuation and reporting of trademarks based on specific purposes, following fair and legal standards and procedures, and using appropriate methods. , the act of providing a value measure for asset business. Trademark valuation is a type of intangible asset valuation.

Characteristics:

Reality

refers to the assessment base period as the time coordinate, based on the market, environment, trademark reputation and its expected impact at this point in time. Assets are evaluated;

Marketability

means that trademark evaluation is based on a simulated market, with the trademark market and principal market as the reference system, and re-describes the price attributes of the trademark; The validity of the trademark evaluation results is tested according to market standards;

Predictability

refers to the potential of the trademark in future time and space to explain reality, such as using expected revenue to reflect the actual price of the trademark ;

Notarization and consultation

Notarization means that the trademark evaluation behavior is independent of the parties involved in the evaluation. It serves the needs of the trademark business rather than serving conflicting trademarks. The needs and consultation of any party involved in the business means that the trademark evaluation conclusion is to provide professional evaluation opinions for the asset business, and this opinion itself has no enforceable effect.

Trademark Evaluation Procedure

1. Trademark Evaluation Work Procedure

(1) Signing: Before the evaluation, the customer needs to sign an agreement with the company to determine the scope of the evaluation. Reach an agreement on the purpose, base date, charges, delivery time of the evaluation report, etc., formally sign the agreement, and jointly supervise the implementation.

(2) Establish a project team: Depending on the size and difficulty of the evaluation project, a project evaluation team composed of industry experts, evaluation experts, professionals in economics, law, technology, society, accounting and other fields will be formed. , implement project evaluation, and the project team implements an expert responsibility system.

(3) On-site inspection: The project team went deep into the enterprise to conduct on-site inspections to understand the development and changes of the enterprise, economic benefits, market prospects, technology life cycle, equipment technology, economic status, and inspect various legal documents. Accounting statements and listening to reports from middle-level and above leading cadres.

(4) Market research: Use modern means to conduct surveys among consumer groups in different regions and with different economic incomes. Some assessments also require international market research to obtain first-hand information for the assessment.

(5) Design mathematical model: Adopt internationally accepted theories and methods, design a mathematical model based on the actual situation of the enterprise being evaluated, scientifically determine the values ??of various parameters, and conduct multiple computer calculations.

(6) Discussion by the Expert Committee: The Expert Advisory Committee shall demonstrate the evaluation results. More than two-thirds of the Expert Advisory Committee must be present, and industry experts must be present. More than half of the experts shall pass the evaluation results by secret vote. to be allowed to pass.

(7) Notify the customer of the evaluation results: Notify the customer of the evaluation results, and the customer pays the evaluation fee.

(8). Print the evaluation report and send the evaluation report to the customer.

(9) Post-service work: extended services, consultation, publicity and planning of evaluation results.

2. Departments that require cooperation from the evaluated enterprise

1. Enterprise Management Department

2. Enterprise Planning Department;

3. Finance Department

4. Marketing and Sales Department

5. Infrastructure and Equipment Management Department

3. Evaluation Working Time

Evaluation Work The time is divided into two parts: on-site work and the preparation of evaluation reports:

1. On-site work usually takes about 3-4 days;

2. Writing the evaluation report usually takes 7-10 days working days.

The role of trademark evaluation:

1. Utilize intangible assets pledged loans (such as trademark rights, patents, copyrights, equity pledge registration and other pledged loans), industrial and commercial registration, capital increase and share expansion, capital participation, shareholders' capital contribution based on intangible assets, etc., licensing, transfer, leasing and contracting, liquidation Auction, etc.;

2. Improve brand awareness, demonstrate corporate strength, enhance cohesion, brand image, and demonstrate corporate strength;

3. Enterprises use intangible assets to operate in line with international standards and then enter the international market;

4. The need to protect intellectual property rights provides companies with a basis for claims against counterfeiting, infringement, and litigation;

5. Asset evaluation for the purpose of financial reporting is increasingly important. Through the evaluation of intangible assets, the unit's assets and capital verification can be completed after the evaluation, and the company's financial situation can be found out, and management information can be provided for operators to rationally allocate resources; 6. Project financing, joint ventures and cooperation, corporate mergers, acquisitions, investment attraction, investment with intangible assets, investment promotion. Intangible assets are the core attraction of external investment promotion (such as commercial brand, corporate profitability, sales system, channels, talent team, R&D capabilities, etc.). Intangible assets can be used for bundled cultural output.